FFS Logo BLUE 1100% Optical and charity partner Fight for Sight are encouraging everyone to #BLINKWINKTHINK, nominate and donate to raise valuable funds for pioneering eye research to prevent sight loss and treat eye disease. 


Participants will be asked to take a 'selfie' style photo with one eye on show and the other cleverly disguised, covered or in 'wink' mode. After taking a selfie, simply upload your photo via Instagram, Facebook and/or Twitter whilst nominating a further three people to take on the #BLINKWINKTHINK challenge. 

On uploading a picture, a £3 text donation can be made by texting BWTC15 £3 to 70070, to donate to Fight for Sight and make a difference. Alternatively call 0207 264 3900 or donate online at

Then, look out for your photo at the show! The most creative entries will be shown at the event on 7th-9th February on a big screen! 

BTW polaroids

What to post:

Remember to tag: @100optical @fightforsightuk and '100% Optical' for Facebook submissions. 

"Heres my #blinkwinkthink selfie for #fightforsight. I've just donated my £3 to win the fight against sight loss @100optical"

"#blinkwinkthink selfie and donation sent to raise money for #fightforsight! Get involved, I nominate @person1 @person2"

Participating in the #blinkwinkthink campaign is automatic when submitting photos on digital mediums such as Twitter or Facebook when using the hashtag #blinkwinkthink. By doing this, you consent to 100% Optical using your image for this specific campaign drive to raise awareness for sight loss.