100% Eyewear Design Competition


(Credit: 0736 Raspberry & 1069 Mother of Pearl, Cutler and Gross)

The 100% Eyewear Design Competition, organised in collaboration with the world renowned Royal College of Art, will showcase young british talent to an international audience at 100% Optical 2014. This latest addition to 100% Optical will see the shortlisted prototypes manufactured in the UK by algha, and displayed at the event. The winning designs will be announced on the main stage on Monday at 15:00.

Karen sparrow, Head of professional Development at The AOP said "This (competition) brings Dispensing Opticians, designers, manufacturers and material suppliers together, perhaps for the first time, to share expertise and ideas. It's another innovation at 100% Optical that I think the profession will love!"

On 19th November the judging panel gathered at The Royal College of Art to select 8 Finalists across two categories: couture high-end luxury and ready to wear. From over 60 entries, 32 were selected to be presented to the judging panel. Students were also asked to present their workbooks so that the panel could review their concept and working process.

RCA judging 3 copy copy

The panel decided that the 8 finalists represented a vibrant mix of innovative and commercial ideas, with all-rounded entries covering concept, experimentation and model-making. Ready to wear designs ranged from wire frames, to kit glasses and postcard specs while the couture winners included a moulded mask and embroidered eyewear. Each of the designs will be made up as prototypes and displayed in the 100% Innovation arcade at 100% Optical 2014.


Ready to wear

RCA judging anna-alexander copy

Anna Alexander, Womenswear 1

RCA judging Parsha-Gerayesh-Nejad

Parsha Gerayesh-Nejad, Design products

RCA judging Olivia-Hanson

Olivia Hanson, Womenswear 2

RCA judging Ji-Lim

Ji Lim, Menswear 2


RCA judging Melanie-Lewiston copy copy

Melanie Lewiston, Womenswear 1

RCA sofie-van-aelbroeck

Sofie van Aelbroeck, Textiles 2

RCA judging Federica-Tedeschi

Federica Tedeschi, Textiles 2

RCA judging Shivani-Chavda

Shivani Chavda, Textiles 1

Judging Panel

Marie wilkinson headshot

Marie Wilkinson, Cutler and Gross

Marie Wilkinson studied dispensing optics at City and East London College where she honed her skills in the central disciplines of optics and frame making. She joined Cutler and Gross in 1981 and immersed herself in the world of bespoke eyewear working with Mr. Cutler and Mr. Gross above the now flagship store, conceptualising collections and milling and fitting hinges by hand. Marie now leads the creative team at the Cutler and Gross atelier.

RCA jessestevensJesse Stevens, Finest Seven

With a career history which includes designing for major luxury sunglasses brands such as Prada, Oliver Goldsmith and Cutler and Gross – amongst others, New Zealand born designer Jesse Stevens has a highly specialised understanding of eyewear and a dedication to the aesthetics and quality of the products he creates.

jason kirk headshot

Jason Kirk, Designer and Co-Founder of Kirk & Kirk

Jason Kirk and Kirk Originals became an internationally recognised fashion and optical brand in 1992, with a presence in more than fifty countries. Over twenty years, Jason developed a critically acclaimed menswear line, become one of the world's foremost eyewear designers, and is now hugely respected among his peers for pioneering designs and ideas. Having parted with Kirk Originals, Jason is currently working as an optical consultant and has recently announced the launch of Kirk & Kirk.

rca rogerpope

Roger Pope, Optician & Royal Warrant Holder

Roger Pope Opticians has been dispensing prescriptions from leading Harley Street Ophthalmologists since 1987, and in 2006 was granted a Royal Warrant of Appointment to Her Majesty The Queen. Media 10 have been working with Roger through the Royal Warrant Holders Association, since organising the Coronation Festival at Buckingham Palace this July.

flora mcclean headshotFlora McLean, Footwear and Accessories Tutor - The Royal College of Art, Director/Head designer - House of Flora

Flora McLean is a tutor at The Royal College of Art, and the creator of House of Flora. Flora is passionate about British handmade eyewear. She has the experience of her own label, House of Flora, and has designed and manufactured her own haute couture optical range in London.

heather holford headshotHeather Holford, Tutor and Project Manager - Fashion Menswear and Fashion Womenswear Programmes School of Material

From graduation in 1972 to present, Heather Holford has worked as a freelance designer/senior designer/design director for companies including Jean Muir and Jaeger. She has worked in product development and design management for Anne Tyrrell Design Consultancy; she has also coordinated the design and sample production of the new uniforms for the Dorchester Hotel. She has also been visiting lecturer and external examiner at various UK colleges and universities.