Menrad Optics Ltd are pleased to announce the appointment of Tyron Dawkins as their new REVO Brand Manager.

Tyron has joined Menrad from Oakley UK where he achieved record breaking sales and 9 company awards in his 8 year career as an Area Sales Manager.

Tyron said: "I am delighted to be a part of the Menrad team and am hugely excited about the UK and Ireland relaunch of the REVO brand. I've had a close affinity with REVO for many years as a fan and Dispensing Manager. With Menrad being the choice distribution partner for Europe I have no doubt we are set for success. 

Our 100% Optical re launch will see the dawn of a new era for a brand that boasted global category dominance in the 80s and 90s. The Menrad team are certain a repeat performance is possible and we are looking forward to the challenge ahead." 

Chris Beal – Menrad Optics UK & Ireland Managing Director – said: "We are pleased to welcome Ty to the Menrad family and he will be a great addition to our team. Ty
brings with him a wealth of experience in the active lifestyle eyewear market and is the ideal person to be at the forefront of our Revo brand re launch. This is another key step in the expansion and growth of Menrad Optics“

Menrad Optics are exhibiting on stand E160 at this years 100% Optical trade show 7-9th February at London, ExCel.