100% Optical are delighted to announce the appointment of Gravitas Public Relations to handle the PR for 100% Optical in 2016.

Gravitas came highly recommended by their optical clients and have 22 years’ experience in the healthcare industry, including eye health, for UK and international companies.

The team, Kay Williamson, Angharad Welsh, Kate Screen and Kirsty Scaplehorn, will be working with us to create buzz for the show and our exhibitors - highlighting their unique offerings and the challenges faced alongside breakthrough industry news before, during and after the show in February.

MD Kay Williamson said, “I’m thrilled we’ll be working with 100% Optical to help make 2016 their best show yet. We’ve got years of experience in the optical sector and have run seamless press offices at shows like the BSAVA congress over the last few years. I know the team is excited to get going on the account and we can’t wait to start creating a fabulous buzz around the show in the UK and abroad.”