The UK’s largest optical event is set to attract crowds as registration opens for the 2017 show.

Thousands of optical professionals are being promised an experience like no other as the UK’s largest optical trade event, 100% Optical, sees market leaders Shamir, Specsavers, ZEISS UK and Silhouette join its growing 2017 line-up.

Organiser Media 10 is promising visitors a prestigious and packed event – with new exhibitors, exciting fashion shows, a new-look Dispensing Workshop and VIP hosted buyers programme, in addition to the world-leading CET education and speaker programme.

The must-attend show attracts global brands from across the optical industry, and is expected to welcome 8,000 UK and international visitors to London on 4-6 February 2017.

William Morris, Birmingham Optical and Heidelberg Engineering are just some of the names returning to the show, solidifying its popularity. They will be joined by a range of new exhibitors across the eyewear, equipment, lenses and business services sections of the show, including Cerium Visual Technologies, Optos, Sospiri Eyewear and See Concept.

Kimberley Sangster, managing director at Cerium said, “100% Optical offers Cerium Visual Technologies the opportunity to reach relevant industry professionals, at a location in the very heart of London. A robust and extensive education schedule allows for pertinent learning, whilst the show continues to grow year-on-year. It felt like the right time for Cerium Visual Technologies to join the ever-growing community of those supporting 100% Optical."

As announced earlier this year, the most important awards event in the optical calendar, the AOP Awards, is now part of the exciting 100% Optical schedule. The awards will take place in the evening of Sunday 5 February at ExCeL London, giving visitors an opportunity to celebrate with their industry peers and make their visit to the show more rewarding.

“We’re really excited to be in our fourth year of 100% Optical,” said event director, Nathan Garnett. “The response to last year has been incredible, proving that whether you’re an optometrist, eye surgeon, dispensing optician, assistant buyer, practice manager, or a manufacturing optician you will find everything you need at 100% Optical."

“For 2017, we’re going even bigger, giving visitors what they need to make the most of the weekend’s education and business opportunities whilst also having a great time. Work has already begun on another inspiring speaker and education programme with our partners at the AOP along with ABDO, LOCSU, WCSM and BIRA to offer more CET points to visitors. We’re particularly proud of our education offering and look forward to unveiling our programme from the end of October."

“We’ve been amazed at how much the show has grown over the last three years and the response from the industry has made it the must-attend event of the optical calendar. We’ve seen 20% growth in exhibitors and visitors each year and will continue to make that our target in 2017. We could not have achieved what we have so far without the support of the manufacturers and suppliers and of course the AOP and its members. 100% Optical is very much designed for the profession, by the profession and that’s what has helped set it apart from all the rest.”

Fight for Sight is back as the show’s charity partner for a third year and will be looking to raise awareness and funds for pioneering research from exhibitors and visitors alike, with the Saturday evening rockaoke and #BlinkWinkThink campaign.

100% Optical is also supporting the #Londonisopen campaign, launched by the Mayor of London, confirming that London remains the leading business hub within the UK.

Tracy Halliwell, director of business tourism and major events at London & Partners said; “We’re thrilled to see events such as 100% Optical in the city and welcome the many international visitors that it attracts, highlighting that London is open to everyone. Whilst visiting the city delegates can enjoy many of the cultural attractions, Michelin Star dining and world-class-theatres and museums that make London such an attractive destination.”

Visitors can register for free online now at Offers with London hotels and restaurants will be available for all visitors and exhibitors.


Notes to Editors:

100% Optical is the trade event for optical professionals, including opticians, optometrists, ophthalmologists and dispensing opticians. The show first took place in 2014 and works in partnership with the Association of Optometrists.

Media 10 is the most decorated media and events company in the UK. A privately owned company based, in Loughton, Essex, employing 200 staff, Media 10 Ltd has fast become one of the leading players in the media and events industry as a result of running some of the most iconic and successful events and magazines in the country, including Grand Designs magazine, Icon magazine, Grand Designs Live and the world’s oldest consumer exhibition: The Ideal Home Show.

If you would like to become a media partner please contact: Daniel Heath at Media 10, Tel: 02032255200

For further press information, please contact: Angharad Welsh at Gravitas PR
Tel: 01242 211000