Next week, the UK’s biggest names from across optical will be at ExCel, London. 100% Optical is returning for its fabulous fifth year, uniting over 200 exhibitors with 8,000 trade visitors from 27-29 January in what is set to be the largest gathering of the optical community.

As Europe's fastest growing optical event, 100% Optical is renowned for its buzzing atmosphere and positive visitor experience, created by the bustling exhibition floor, fashion shows, interactive workshops, learning hubs, design competitions and the central bar.

Here are top 10 reasons to attend 100% Optical next week:

1. Exclusive product launches

Visitors will discover exclusive product launches with hundreds of new and innovative eyewear, lenses, equipment, business services and audiology brands exhibiting at the show and offering special deals. Cerium’s exclusive launch of the Intuitive Colorimeter™ ‘Curve’ is among the ones not to be missed. Developed in partnership with the University of Essex under a government programme facilitated by Innovate UK, the ‘Curve’ system embodies cutting edge technology, sleek styling, and an innovative digital solution for Colorimetry assessment in the modern practice.


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2. 200+ exhibitors showcasing 1,000s of products

100% Optical showcases thousands of new products from over 200 global eyewear, equipment and contact lens brands, reinforcing its position as the leading UK event for eyewear in the UK, hosting more eyewear brands than any other UK show. The show’s impressive line-up of exhibitors include the likes of Tom Davies, Alyson Magee, Lindberg, Optos, Specsavers, Silhouette, Birmingham Optical, Shamir, Andy Wolf, Gotti, Mewscraft, Bausch + Lomb, Hakim Group, Amplify Hearing, William Morris, Zeiss, Sonova, Essilor, De Rigo UK, Lumenis and more.

3. CET & Seminars

Over 100 CET points are available through an inspiring line-up of speakers and workshops delivering a world class education programme designed in association with the AOP, to benefit the whole practice team.


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4. Future Practice Hub

New for 2018, the Future Practice Hub provides the opportunity to glance at how practices can evolve in the coming years from a clinical, regulatory and professional perspective. This educational area will offer seminars and workshops with a range of industry leading speakers on subjects from; artificial intelligence on clinical management, the future of imaging and lessons from overseas.

5. Dispensing Workshops

This feature provides a place for visitors to come along and have a go at making frames, working alongside some of the most experienced craftsmen in the business. Visitors will get the chance to see how some of the highest quality frames are produced and get to understand all the processes involved.


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6. 100% Audiology

New in 2018, 100% Optical is ahead of the competition with the Audiology section sponsored by Amplify hearing. From medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.

7. 20/20 Catwalk Fashion Shows

The 100% Fashion Hub will be returning for 2018, but with a new, exciting and reinvented look. Renamed the 20/20 Catwalk, visitors will be able to source the latest eye care technology, hottest frames in fashion and latest product innovations.


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8. Happy Hours & 5th year anniversary party

Visitors could have plenty of networking opportunities with happy hours by Scorpion, Shamir, Cerium, De Rigo and William Morris, plus the central bar. 100% Optical will also host fifth anniversary party and it’s open to all on Saturday between 6-9pm.

9. Optical Academy

New for 2018, visitors will be able to attend the Optical Academy. Positioned at the heart of the Equipment Hall, the Optical Academy will provide the opportunity for visitors to engage with education targeted for the wider practice.

10. RCA design competition

Prototypes of six shortlisted entries will be showcased at 100% Optical as part of a ‘Celebration of Vision’ design competition run in partnership with the Royal College of Art to celebrate the show’s landmark 5th anniversary. The competition winner will be judged and announced on Sunday at 3pm at the Fashion Hub.

100% Optical is free to attend trade show for everyone involved within the optical community.

For additional information on the full programme of events, free registration, accommodation, travel and offers with London hotels and restaurants, please visit