(The Coronation Festival catwalk, curated by Lindsey Hunt)

100% Optical will showcase eyewear in a new and exciting way, via a vibrant mix of pre-recorded fashion shows and live eywear shows.

The three daily catwalk shows are being organised by leading fashion show producer Lindsey Hunt, whose vast knowledge and experience of the industry brings a creative flair to the event. Her 25 years in the business have seen her work alongside such labels as Antonio Berardi, Missoni, Matthew Williamson, as well as large and prestigious events such as The Coronation Festival in the grounds of Buckingham Palace and Clothes Show Live.

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The 100% Optical catwalk will feature eyewear from key exhibitors, in an 8 scene show. Scenes will follow Summer and Winter trends; The Great Luxe Outdoors, Film Noir, 21st Century Suiting, Modern Dandy, Typically English, Modern 60’s, Florals and swimwear. Both men and womens styles will be incorporated. Styling will be by Claire Ginzler. This will allow visitors to see many of the launches at 100% Optical from a selection of over 300 brands.

Lindsey says ‘I am delighted to be producing the Catwalk Shows for Media 10 at 100% optical. I feel it is an exciting prospect bringing eyewear to life on the catwalk.’

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