The Steering Committee for 100% Optical will represent different aspects of the industry, and will provide a voice and input into the creation of targeted editorial content.
100% Optical will be a multimedia brand, producing online, print and mobile content in addition to the annual event in February. The steering committee will have the opportunity to ensure each voice is heard, important industry issues addressed, and innovation and entrepreneurial spirit is encouraged. 100% Optical will be as beneficial to an independent optician in rural Kent as it will to the buyer from one of the UK's largest multiples. It will offer an International eyewear buyer the chance to see the greatest range the UK has ever seen, and an ophthalmologist the chance to get high quality CET training alongside exposure to the latest equipment.
The first meeting of the 100% Optical Steering Committee will take place at ExCeL on the 9th May. Individual committee members will be announced soon.