100% Optical will be once again be exhibiting at Independents Day, one of the key meetings in the optical calendar for those involved in independent practice.

Independents Day 2014 is titled 'Differentiate To Thrive - Survival In An Age Of Killer Competition'. In light of the current extremely harsh trading environment and tough competition from not only direct opposition, but also other retailers, the event focuses on the importance of independent’s differentiating their offering - not just from the multiples, but also from each other.

The two day event takes place on 6th-7th July at the HILTON Birmingham Metrople Hotel on the NEC site. Visit 100% Optical at Independents Day by registering here