5,010 unique visitors attended the launch of 100% Optical following an audit by the BPA, one of the world’s most respected independent auditing companies.

Plans are already well underway for 2015, which will be 30% bigger with even more eyewear and bigger halls for Equipment, Lenses and Business Services. Building on the success of popular features such as the 3D Frame Factory, 100% Optical 2015 will have more thought-provoking content and another ambitious education programme.