100% Optical is Europe's fastest growing optical event, taking place on Saturday 6th - Monday 8th February 2016 at the London ExCeL.

The show was inspired by a number of industry leaders who wanted a forward thinking, design-led, fresh optical event in London. 100% Optical delivered that by getting tremendous support from leading brands and professional associations, with a blend of education, leading debates, fashion shows and the latest product launches. 100% Optical is the most significant event in optics the UK has seen in decades.