Four shows in one: an award-winning formula


One of the Media 10 event trademarks is an award- winning floor plan that creates a positive visitor experience.100% Optical will have four dedicated show sections, allowing for targeted and crafted content for each industry sector.

"By dividing 100% Optical into four organic sections, exhibitors will be able to create individual communities in each hall with dedicated seminars, interactive features, drinks receptions and parties allowing each hall to target their key press and customers alike" Richard Morey, Group Event Director, Media 10.