100% Optical is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage.
The show returns for a special year in 2018, its fifth anniversary! Make a date for this exciting opportunity to see thousands of new products from over 200 global eyewear, equipment and contact lens brands.
Sesson Title: Eyewear Distribution Trends in the UK
Speaker: Pedro Aguilar, Personal Accessories Analyst at Euromonitor International
Presentation Time: Monday, 29th of January at 11.30am
Eyewear in the UK is changing as consumer needs and preferences evolve. Optical shops remain the main distribution channel for spectacles in the UK, as consumers seek expertise, advice and know-how when it comes to lenses and frames and to a lesser extent, sunglasses too. However, optical shops face fiercer competition from internet retailers, and apparel and footwear specialists. Despite consumers still visiting opticians to test their sight, they are increasingly considering the Internet channel as a channel to purchase their contact lenses and solutions. It is key to standardise the consumer experience in-store and online, getting to know each client, and thus their needs, preferences and tastes; to meet their expectations in terms of value and price.
Therefore this presentation will analyse the eyewear distribution paradigm in the UK, its current evolution, how this impacts the different industry players and what strategy can be drawn to embrace today and tomorrow’s opportunities.
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