The Leading Independent Polarized Sunglass Brand Expands Offering Beyond Sunglasses to Everyday Ophthalmic Eyewear
Maui Jim®, the global leader in the premium polarized sunglass market, announced the launch of its first ophthalmic eyewear collection that will be available as of January 2018. As the leading independent sunglass brand in the U.S., Maui Jim harnessed its lens expertise to create a collection of 6 lens materials and 56 frame styles featuring proprietary technology, bold shapes, and delicate designs and patterns. Each frame has a unique free flowing design that is combined with unrelenting attention to detail, comfort and fit giving the wearer the perfect balance of structure and style. Inspired by ancient Hawaiian artisans and unique colours borrowed from the natural brilliance of colourful sea glass, the collection strikes a perfect balance between aesthetics, fit and integrity.
“At Maui Jim we’ve always been a technical lens company at heart, and now we’re turning that proficiency and focus toward the next chapter in our story - the Maui Jim Optical Collection,” said Craig LaManna, Maui Jim marketing director ophthalmic. “This collection of frames is as sophisticated in their engineering as they are elegant in their styling. We believe in the perfect balance of art and science which is why we developed premium proprietary lenses to go along with our beautiful Maui Jim frames.”
Designed to exceed the highest quality standards, each lens is crafted with elegance in Maui Jim’s state-of-the-art fully automated lab. The collection features frames made from acetate, specialty metals and thin injected nylon to fit all consumer lifestyle needs. Just like the Maui Jim sunglasses, all ophthalmic frames are made in Italy and Japan.
Maui Jim has created two new proprietary lens designs to fit the needs of all optical wearers.
• MauiPassport EverydayTM - Expertly designed for everyday activities, this lens is an exclusive all-day design where the
focal point is calculated automatically for optimal placement, resulting in the perfect balance of distance, intermediate and
• MauiPassport OfficeTM - Perfect for individuals who frequently use the computer throughout the day, providing them with
more clarity and comfort, this exclusively designed occupational lens offers patients the correct posture ergonomics and visual performance at near and intermediate distances. In its proprietary design, the power variation is individually controlled for a smoother transition in the most frequently used area of the lens.
In addition, all Maui Jim optical lenses offer unmatched levels of durability, glare reduction, and scratch-resistance by including the following features:
• Superior, proprietary hydrophobic/oleophobic treatment
• Premium, proprietary front and backside anti-reflective treatment
• CLEARSHELL® scratch-resistant coating
• 100% UV protection
• Satin or Polished Edge treatments for superior performance
Maui Jim is also opening up their second fully automated state-of-the-art lab in Braunschweig, Germany and will be able to process PolarizedPlus2 sun lenses and proprietary clear lenses with the same amazing accuracy and efficiency. Equipment will be loaded and tested in Q1 and test production will begin in Q2. Eventually, the plan is to supply all Maui prescription glasses for Europe from this new lab.
Maui Jim’s ophthalmic eyewear collection will be available throughout Germany, UK, Sweden and Spain in optical chains, specialty retailers and independent eye care practices beginning January 2018. The collection can also be previewed on www.mauijim.com .