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Visitors to 100% Optical, the UK’s largest audited Optical trade event, will all receive a complimentary eyewear trend report for 2015 courtesy of WGSN (worth thousands). The WGSN trend report is worth its weight in gold to visitors attending the show, and is usually only available to subscribers. 100% Optical visitors will be able to use the highly respected trend report to help guide them and make important purchasing decisions for the season ahead. The report will give buyers a rare insight into trends as well as giving them a competitive edge.

The WGSN eyewear trend report will list out the four key eyewear designs (Dissonance, Confluence, Existence and Essence) that are expected to sell in significant numbers both in the UK and globally in 2015. It will contain designs and explanations for the four main trends, many of which are stocked by exhibitors at the event.

100% Optical Event Director Nathan Garnett said: “This is a major opportunity for retailers and design brands from across the UK and beyond because for the first time, 100% Optical and WGSN, has been able to offer visitors a taste of things to come. WGSN is a widely respected trends forecaster and used by many design brands and the media the world over. To give our visitors a crystal ball into the future of what people are likely to buy is unique to 100% Optical.

The trend report will be available for all 100% Optical visitors.