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The second edition of 100% Optical finally opens its doors tomorrow! Get down early to see the leading names in the optical industry and take advantage of our unique programme of content including four daily fashion shows, over 100 hours of CET, frame making workshops, innovative window displays and free consultations with business experts.

Registration is FREE for eye care professionals, but its quicker if you register in advance. Click here to register

What's on tomorrow: 

10:00 Doors open

The wait is over! The doors open to the UK’s biggest optical event. Make sure you’re first in line to witness thousands of new products not seen before in the UK.

11:00 Seminars kick off

The jam-packed seminar programme, produced in partnership with the AOP, welcomes its first speaker to the main stage, Sanjay Asrani from the US, to discuss Multicolour + OCT.

View the timetable

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12:00 See the latest products

Spend some time exploring the four dedicated halls (Eyewear, Lenses, Equipment & Business Services) to get exclusive looks at the new products and services on offer. Exhibitors include Marchon, Nikon, Haag-Streit, Mondottica, Mykita, Silhouette, Zeiss, Lindberg, Bausch + Lomb and Heidelberg Engineering

See the exhibitor list

13:00 Try before you buy

Come along to the Equipment Hub which features a selection of hand-picked equipment from leading equipment manufacturers, offering visitors the opportunity to try equipment in a non-sales environment.

13:00 & 15:00, Equipment Hub
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Ask an Expert

14:00 Free business consultations

Visit the Ask an Expert feature in the Business Hub to book your free one-on-one consultation with experts for advice on social media, marketing, shop design, customer service and more!

12:00, 14:00 & 16:00, Business Hub
Book now

15:00 Fashion catwalk

Wander over to the Fashion Hub to get front row seats at one of three daily catwalks. Organised by leading fashion show producer Lindsey Hunt, visitors will enjoy a six scene show following summer and winter trends.

11:00, 14:00, 15:00 & 17:00, Fashion Hub
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16:00 Frame making workshop

Have a go at various techniques in the frame workshop with Walter Berwick including shortening and lengthening sides, re-pinning sides, bumping bridges, frame adjustment and correct fitting.

12:00 & 16:00, drop in sessions at 13:00 & 15:00
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17:00 Get some inspiration

Why not get some ideas for your window display and take a look at our Visual Merchandising ideas. Four young designers were given the chance to come up with unique ideas for window displays based on the latest eyewear trends. In the fashion hub.

All day, fashion hub
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See you there!

ExCeL London

Saturday 7th February, 10:00-21:00
Sunday 8th February, 10:00-18:00
Monday 9th February, 10:00-18:00