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aop logo cmyk 585x300 100pctOptical 2022 white with dates

We are delighted to announce that our successful partnership with The Association of Optometrists (AOP) on 100% Optical will continue until at least 2022. As the official UK partner, the AOP play a pivotal role in the development of 100% Optical to ensure the event meets the changing needs of members and the wider sector as a whole. 100% Optical’s partnership with the AOP’s journal, Optometry Today (OT), will also run to the 2022 event, having proved such a successful platform to promote the show to practitioners and manufacturers within the profession.

Nathan Garnett, 100% Optical Event Director, said "We are heading into our sixth 100% Optical this weekend, the biggest to date, it is fantastic news that we have reconfirmed our successful partnership with the Association of Optometrists through to 2022. Since we launched the event, the AOP have provided world class education, and helped us curate a show designed for optical professionals by the very people we are looking to attract. Coupled with unparalleled media support from Optometry Today, this successful formula has led to six years of consecutive growth, both in delegate numbers attending the event and in exhibitors supporting it. 100% Optical 2019 is set to continue that trend as we look to open this Saturday with a healthy increase on delegate numbers again."

Henrietta Alderman, AOP Chief Executive, said: “The strength of our partnership is evident through the year on year growth we have seen and the feedback we get from our members who attend. Our success has come from ensuring that visitors benefit from in depth, thought provoking content through our education programme and insight in to the latest, trends, technology and brands that will shape the profession in the future. 2020 will be a key year for us too with planning already underway on a range of enhancements and new additions, to ensure the show stays fresh and relevant. There is no doubt that 100% Optical is the flagship event for the sector and we are proud to be part of it and thrilled that it provides the opportunity for so many in the profession to come together under one roof.

Set in a world class venue, the 2020 edition of 100% Optical will take place 25 - 27 January at ExCeL London. 2020 will be a landmark year in Optics, and this means visitors and exhibitors can be assured that 100% Optical will continue on it's upward trajectory. We are very excited about working with the AOP on concepts for the 2020 show, and we are asking visitors at the event to contribute ideas as well."

If you have not already done so please register for the event and we look forward to seeing you there!