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London's biggest optical event is now over! See 100% Optical 2014's highlights in our new online magazine.

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When Media 10 launched 100% Optical in February 2012 at the Vinyl Factory in Soho, we had a vision of creating a new, well-designed, well-curated, exciting annual event in a world-class London venue. Now the industry is buzzing after a fantastic three-day event at ExCeL. 100% Optical attracted over 5,300 professionals, contained 200 interesting and varied exhibitors, more than 3,000 products, amassed a staggering 100+ CET points, and attracted star speakers from as far afield as Australia, South Africa, Holland and Israel.

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The overwhelming feedback was that the event felt new, fresh, innovative and inspiring, and was packed with great exhibitors and interesting features. The catwalk added a wow factor and brought energy and excitement to the thousands of new frames on show. Watch this space – as 100% Optical develops, it will get better and better at filling your needs and delivering the type of trade event this industry deserves. We felt we could bring something of real value into the industry, and by working together, we have made a fantastic start.

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Read all about the event highlights here

2014: London, Munich, Milan... done!
See you next year! Saturday 7th, Sunday 8th, Monday 9th February 2015