One of the most popular features at 100% Optical was the Fashion Hub, which showcased the latest frames from exhibitors in a new and exciting way, with an 8 scene show following summer and winter trends. The themes were: The Great Luxe Outdoors, Film Noir, 21st Century Suiting, Modern Dandy, Typically English, Modern 60’s, Florals and swimwear.
The three daily catwalk shows were organised by leading fashion show producer Lindsey Hunt, whose 25 years in the business have seen her work alongside such labels as Antonio Berardi, Missoni, Matthew Williamson.
Take a look at some of the photos below.
Made in Chelsea star Hugo Taylor celebrated his new eyewear brand Taylor Morris's first trade show presence with an appearance on the catwalk on the first day of the show.