Plan Your Visit

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Travel & Accommodation

Set in one of the business hubs and fashion capitals of the world, 100% Optical is ideally located for both UK and international professionals. London ExCeL offers easy transport connections and accommodation options for all budgets, all within close proximity to the show, ensuring that visitors can maximise their visit.

London ExCeL has a number of attractions and restaurants onsite, including:

  • 2 on-site DLR stations
  • 22 on-site restaurants
  • 8 on-site hotels
  • 3,700 on-site parking spaces  

Show Dates & Times

25 February 2023 | 09:00 - 18:00 ( With late night opening)
26 February 2023 | 09:00 - 18:00 ( AOP awards from 19:00 onwards)
27 February 2023 | 09:00 - 17:00

1 Western Gateway
Royal Victoria Dock
London, E16 1XL



The ExCeL is located in London, 10 Minutes from Canary Wharf and 25 Minutes from Central London.


Getting to 100% Optical

Tube, DLR & Overground  Tube, DLR & Overground 

London is served by 12 underground lines, along with the DLR and an interconnected local train network.


Driving & Parking Driving & Parking

Parking at ExCeL costs £20 per day. The Centre can be accessed from the M25, M11, A406 and A13.


Rail Rail

London is connected by rail to all major cities in the UK, with frequent services to all corners of the country.


River & Cable Care River & Cable Car

The Emirates Airline Cable Car and Thames Clipper Riverboat services offer a unique, scenic route to the ExCeL.


Air Air

With 6 international airports, London can be reached in less time - from more places - than any other destination.


Find Out More



If you are planning on staying overnight during 100% Optical, we have negotiated hotel discounts in proximity to the ExCeL, London. Please contact Chantel Foli at Streamline Travel on +44 (0) 7886 469 492 or email

Visitor FAQs

Visitor FAQs