Plan Your Visit

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Travel & Accommodation

Set in one of the business hubs and fashion capitals of the world, 100% Optical is ideally located for both UK and international professionals. London ExCeL offers easy transport connections and accommodation options for all budgets, all within close proximity to the show, ensuring that visitors can maximise their visit.

London ExCeL has a number of attractions and restaurants onsite, including:

  • 2 on-site DLR stations
  • 22 on-site restaurants
  • 8 on-site hotels
  • 3,700 on-site parking spaces  

Show Dates & Times

23 April 2022 | 09:00 - 18:00 ( With late night opening)
24 April 2022 | 09:00 - 18:00 ( AOP awards from 19:00 onwards)
25 April 2022 | 09:00 - 17:00

1 Western Gateway
Royal Victoria Dock
London, E16 1XL



The ExCeL is located in London, 10 Minutes from Canary Wharf and 25 Minutes from Central London.


Getting to 100% Optical

Tube, DLR & Overground  Tube, DLR & Overground 

London is served by 12 underground lines, along with the DLR and an interconnected local train network.


Driving & Parking Driving & Parking

Parking at ExCeL costs £20 per day. The Centre can be accessed from the M25, M11, A406 and A13.


Rail Rail

London is connected by rail to all major cities in the UK, with frequent services to all corners of the country.


River & Cable Care River & Cable Car

The Emirates Airline Cable Car and Thames Clipper Riverboat services offer a unique, scenic route to the ExCeL.


Air Air

With 6 international airports, London can be reached in less time - from more places - than any other destination.


Find Out More



If you are planning on staying overnight during 100% Optical, we have negotiated hotel discounts in proximity to the ExCeL, London. Please contact Chantel Foli at Streamline Travel on +44 (0) 7886 469 492 or email

Visitor FAQs

Visitor FAQs

IMPORTANT UPDATE: New dates for 100% Optical - 23-25 April 2022

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, we have taken the difficult decision to postpone 100% Optical 2022. We have been in dialogue with our official partner the AOP, as well as the OSA, ABDO a number of exhibitors and stakeholders and can say they support this move. We would not wish to put anyone at risk and neither would they.

The new dates for 100% Optical are 23-25 April 2022, and will continue to take place at the ExCeL London.  All visitor registration, exhibitor stand, sponsorship and hosted meetings will automatically be transferred to the new dates. Working with our education partners at the AOP, we will endeavour to honour CPD & education bookings as well, but of course we will need to reconfirm speaker availability for the new dates.

We will be in touch in the New Year to reconnect, and discuss how we can utilise the extra time we have been given to plan this event. 100% Optical 2022 will still be the best one yet, and one we will all have waited over two years for. In the meantime, please do make sure that if you have booked hotel rooms and flights you contact your providers to cancel your booking or move forward in line with the new show dates.  We know how hard this is for everyone, so thank you for your continued support. We know the industry cannot wait to be reunited, as we saw record registrations for this event in the last two weeks. We will use the time to make the event even better.

We would like to wish you all a very restful and safe holiday season and look forward to working with you in 2022.

Best Wishes

100% Optical Team