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Brandlective®, a leading Digital marketing agency has announced plans to launch its new lead generation marketing services at 100% Optical. The agency predominantly represents traditional trades that are looking to expand their offerings into the rapidly growing world of social media. ‘All business owners know they need to leverage digital marketing and social media, but there is still a huge demographic who don’t know how to transition from their core offline services to the online world. We exist to help with that process,’ claims Stacey Kehoe, Director of Communications at Brandlective®.

The agency will unveil their new lead generation marketing package at the 100% Optical show taking place at Excel 27-29 January.

The package will focus on creating captivating content in the form of blogs, media releases and lead magnets that offer value to a niche audience. The best social media platform is then identified for the audience in question, and beautiful graphics will be used to attract and engage new customers. Brandlective then combines this with targeted advertising to ensure the brand reaches the right people generating a higher quality inbound lead in a much shorter period of time, reducing the stress involved in under-performing marketing campaigns.

‘We are really excited about this launch as it provides a well-rounded marketing service to businesses who are looking to improve their online visibility,’ adds Miss Kehoe.

To promote the launch of the new lead orientated marketing package, Brandlective® will be running a competition at stand B312 at the show where all entrants go into the draw to win £1000 worth of marketing services.

Brandlective® is an innovative agency that thrives on giving visibility to business brands that make a difference in the lives of their customers. Their ethical commitment doesn’t stop there; the agency is also firmly committed to the 2030 UN Global Sustainability Goals.

Brandlective® have a robust corporate social responsibility programme aligned with their services which incorporate charitable giving, pro bono work and volunteering. They have partnered with B1G1, a social enterprise and nonprofit organisation dedicated to embedding social impact programs into everyday business operations. As part of the the new service launch, every new client signed by Brandlective® at 100% Optical will promote the agency to fund an Eyecare Consultation for a Child in Tanzania.