Louise Redknapp: One of my secrets to great style? Great glasses from Specsavers
Singer Louise Redknapp knows how vital a great sense of style is to having better self-confidence as you get older.
After growing up in the spotlight, image has always been important to the mum-of-two. And that goes for the stylish glasses she wears.
She says: "I’ve just recently started wearing glasses for reading and I was delighted because I think specs are super chic and can literally transform an outfit."
But her confidence is in stark contrast to many Brits who wish they had a better sense of style. Indeed a new Specsavers Confidence Scale reveals the average Brit starts to lose their fashion mojo after the age of 30, with just 15% of 45 to 55-year-olds and 9% of people aged over 55 admitting they felt confident in themselves.
And despite wanting to look more fashionable, two thirds admitted they stuck to the same style clothes and accessories when out shopping - with one in five admitting they struggled to know what suited them.
The survey also reveals people aged 35-44 were most likely to feel insecure about various aspects of their life with weight (29%), looks (27%) and money (23%) topping their lists of concerns while one in 10 worried every day about what they were wearing.
And it gets worse as you get older with people aged over 45 having least confidence in themselves and steering clear of buying new outfits and accessories for fear of making a mistake. More than half of women in their 50s said they felt pressurised to 'dress their age' and a third worried that they looked frumpy.
Find the style that suits you with Specsavers' new Frame Styler technology
"I’m not surprised that people suffer with low self-confidence," says Louise. "With the rise of Instagram, Twitter and selfies, it’s easy to doubt yourself or compare yourself to other people. But for me, beauty and confidence comes from you being you in so many different ways – be bold and positive and always shine bright."
The Confidence Scale has been unveiled to mark the introduction of Specsavers' unique in-store Frame Styler software - new facial recognition technology to give specs-wearers the confidence to find the right specs style for them.
Louise says: "After growing up in a girl band and spending a lot of my early 20s in the spotlight, my image and sense of style has always been hugely important to me and something I love to experiment with. But, like most people as you start to get older, other things take over – you have a family to look after, you’re running a household, your career path changes."
Specsavers and Louise have launched Frame Styler following extensive customer research from Specsavers identifying that customers often found the big choice of glasses on offer daunting and didn’t know where to start.
The new virtual try-on technology, exclusive to Specsavers, allows customers to see how they look wearing glasses from every angle, seeing themselves as others would see them.
Each customer will be offered 36 frames which will then be narrowed down, allowing the customer to flick through images of themselves wearing the different frames without taking their glasses off.
Specsavers' new Frame Style technology will help you find the right glasses
Louise added: "For me, Frame Styler represents the future of shopping. I’m a mum-of-two – I don’t have time to spend hours trying things on! Frame Styler meant I had all the options right in front of me and could quickly create a shortlist of the frames I liked the most. It also meant I tried on styles and colours I previously would have never gone near in a million years – and guess what? I loved them all!’
Specsavers stylist Bianca Sarre added: "The Specsavers Confidence Scale shows that people want to branch out with their style choices but confusion over what suits them and lack of confidence is holding them back.
"We wanted to make it easier for them. Our Frame Styler technology uses an image of the face to work out what styles are best suited to any face shape.
"As our glasses are arranged into three distinct categories – whisper, talk and shout – we hope the new tool might even help inspire our customers to experiment and broaden their perspective on what styles work for them."
Frame Styler has launched at Specsavers stores nationwide and will be offered to every customer.