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Located in the heart of the equipment section the Birmingham Optical stand offers the most extensive range of equipment at 100% Optical. Technology from NIDEK, Oculus and Keeler at all price points bring the complete patient journey to life.

Birmingham Optical is the EXCLUSIVE space to experience equipment across the patient journey from pre screening, consulting room, retinal imaging through to lens edging, including specialist services such as dry-eye, OCT and domiciliary along the way.

So why is the customer journey a must experience?

“Your patients needs and experiences are everything, as are our customers, and we understand the importance of ensuring every patient walks away with their expectations exceeded. Here at Birmingham Optical we take all of our customer and their patient needs into consideration and offer a portfolio of technology, expertise and services to exceed these needs” Amanda Danson, Sales Director.

This year, Birmingham Optical will host the OCT avenue, a dedicated area on stand M200 for attendees to truly experience the clinical excellence of the NIDEK Retina Scan Duo OCT.

The Oculus K5M on stand M200 is the perfect tool for any practice offering dry eye consultations and will allow your patients to see their eyes as never before. Unique features include examining the meibomian glands, non-invasive tear film break-up time, tear meniscus height measurement and evaluating the lipid layer.

A strong team of product specialists with a wealth of experience and expertise will be available to support and demonstrate the Birmingham Optical portfolio. Expect a stimulating and buzzing show from stand M200.

Win a Luxury Holiday with Birmingham Optical

For the first time, Birmingham Optical are giving one lucky attendee a chance to win a luxury holiday at 100% Optical. To highlight the customer journey experience on stand M200, delegates will have the opportunity to enter the fantastic competition being launched across the 3 consecutive days when they visit Birmingham Optical to speak with a product specialist.

The prize promises to give one lucky attendee a luxury trip to a destination of their choice. Visit stand M200 to find out more. Now that’s something to shout about!!

OCT offers you can’t miss

Experiencing the results OCT provides patients and practices is outstanding, and Birmingham Optical are supporting attendees to bring a whole new level of service and differentiation to practices and literally ‘wow’ patients.

For a limited time only, delegates can benefit from offers on the NIDEK OCT guaranteed to catch your attention:

0% interest over 5 year financial payments - Orders placed at the show can benefit from an exclusive offer available to help delegates implement the OCT into practice without the added costs. T&C’s apply.

OCT for £27.20 a day – Delegates can benefit from a special show price and implement OCT for the price of just £27.20 per day (close to the price of an average scan).

If you have been thinking about implementing OCT into your practice, don’t miss the chance to stop by stand M200 to speak with a product specialist for more details. T&C’s apply.

0% Interest on £5,000 orders

With a portfolio supporting delegates in every stage of their patient journey, Birmingham Optical are offering 0% interest over 10 monthly payments on some of the most loved devices including:
NIDEK SC-1600 chart from £219/month
Keeler Zeiss Slit Lamp from £279/month
Frastema Simplicity Unit from £332/month
NIDEK LM-500 Lensmeter from £149/month

More products available on stand M200 and T&C’s apply.