New York, New York (April 13, 2016) – Smoke x Mirrors is proud to announce its first stand-alone capsule collection, Soda Pop. The spring/summer collection features vibrant, colorful mixed material frames with symmetrical line-work and strong geometric forms, utilizing dual layered acetates and stainless steel rimlocks.
“The collection symbolizes our dreamy values,” says David Shabtai, Creative Director of Smoke x Mirrors. “It’s heavily inspired by the energy and flamboyance of disco era styling, where 50’s futuristic themes and kitsch married the exotic and outlandish.”
Tracy Antonopoulos, director and musician, is featured in the campaign styled as four different characters alongside a miniaturized Miles Garber, menswear model. Photographed by Ben Rayner and styled by Danielle Nachmani each image presents Antonopoulos as a character born out of the Soda Pop frames themselves. The campaign serves as a modern take on the glory of 80’s disco days, where personal style was an opportunity for celebratory expression.
The campaign debuts online and throughout New York City on April 13. Following a successful European debut at Mido in Milan last month, Soda Pop makes its US debut at Vision Expo in New York City on April 15-17.
About Smoke X Mirrors:
Created in New York City and handcrafted in France, each product is made from the highest quality materials and innovative techniques available today, resulting in structurally superior shapes and trend-proof styles that reflect modern life.
For Smoke x Mirrors inquiries, please contact:
Karla Otto New York