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New for autumn/winter 2016, William Morris are delighted to announce their latest fashion campaign ahead of 100% Optical.

Shot over some of the city’s most trendy outdoor locations, the campaign delivers the best of London fashion and style. Taking these inspirations from the heart of the capital, William Morris then creatively transfers them into their latest eyewear collections.

Inspired by the easy going mood and unique charm of Notting Hill in West London, the campaign introduces two new faces for the season.

Reinforcing the fun and quirky personality of the London born brand and in keeping with our Great British humour, the campaign also features a canine companion named Quincy.

Drawing on the creative backdrops of one of London’s most picturesque boroughs, the new William Morris eyewear collections feature stunning new shapes and compelling colour pallets in line with the roots of the brand. Traditional British inspirations can be seen throughout the latest lines, with a fresh take on creative styling and colour combinations that mean London style take you over.

Visit williammorris.co.uk for more information.