'Optical frame of the year' award winner, Eyespace, will once again prove a draw-card to London's 100% Optical, with a stunning showcase of their latest fashion-forward eyewear collections and the official launch of their Rock Star children's prescription sunglass range.
With six modern and intrinsically British collections that strike the perfect balance between fashion and form, the company has gained a number of notable business accolades since their launch in 2013, including the optical industry’s most prestigious ‘Optical Supplier of the Year’ award, and twice-nominated at the Lloyds Bank National Business Awards.
In line with Eyespace’s modern-British roots, Managing Director, Jayne Abel, sees 100% Optical as a perfect event to present the 2017 campaigns:
“As a company committed to taking eyewear design to the next level, we are fittingly launching 100 new products at 100% Optical. Featuring stunning new shapes and compelling colour palettes, the collections align perfectly to the high-fashion appetite of the show’s attendees. The appeal of Great British design has never been stronger, with customers around the globe reporting how our uniquely British take on the most current runway trends is resonating with their patients, welcoming our attention to designer detail, accessibility of price and exceptional quality”.
Focused on supporting independent opticians in every way possible, among their many marketing assets, Eyespace provide practitioners with unlimited access to designer-led imagery and Video Look Books and a state-of-the-art e-commerce website. Inspired by the pro-activity shown on social media by European independent optical practices, the frame supplier is also increasing their social media activity in 2017, with strategic campaigns designed to get both opticians and patients around the world creative online. Marketing Manager, Nicky Clement, commented:
“We are now in a social media dominated world, and an estimated 93 percent of millennials spend significant time on social networks, so it makes sense that our customers take full advantage of this, increasing their reach with this market - as both medical and fashion professionals. With opportunities to now broadcast live content to followers, two-way interaction is instant and is helping develop inclusive patient relationships. Practitioners are undoubtedly becoming more social-smart and innovative digitally, and our planned activity will help take them to the next level through fun and results-driven digital campaigns that will be easy to execute”.
Firm favourites in a large proportion of the UK’s independent practices, Eyespace are highly focused on supporting opticians and are known for their passion for eyewear, extremely competitive pricing, designer-led merchandising and unparalleled quality contemporary designs.