Silhouette, the world leader in rimless eyewear, has added a brand new collection of frames for men and women to its iconic Titan Minimal Art range. The Alpha Collection, which will offer a range of innovative design features and a stylish metallic finish, perfectly complements the contemporary aesthetic of one of Silhouette’s core collections.
The Alpha Collection introduces a number of distinguished technical highlights; a smoother, sharper shape which embodies an architecturally modern design. Silhouette has also added a striking new nose bridge and an updated metallic temple aesthetic, with the choice of a polished or matte finish, combined with a delicate decorative element. New to the range, inspired by recent SS18 trends, is the luxurious brass and rose gold metal surface. The Alpha frame also includes a diverse selection of exquisite colour contrasts to suit both male and female tastes.
The ladies’ collection features SS18 inspired pastel, natural and primary colours across five new frames with a matte finish. From an eminent lemon shape, a classic oval design and a subtle cat-eye lens design, the collection cleverly harnesses recent catwalk trends to create a statement pair of frames.
Led by core summer trends, the selection of colours across Alpha’s female range offers a beautifully fresh and stylish aesthetic. The quirky lens styles add a delicate but edgier panache, perfect for those wanting to create a slightly unique style.
The men’s collection, which features seven frame designs, is a sophisticated but classic range – with an urban twist. Silhouette offers a sleek variety of cleverly contrasted colour options and a unique bridge design with a silky matte finish. In addition, Silhouette has invested in a trend-led option, with a distinctive double-bar style on its Ruthenium / Space Blue frame, perfect for the style-conscious male.
Both frames and lenses are new available under the Silhouette Vision SensationTM programme: the brands new supplier initiative to provide frames and lenses from a single source.
Under the Silhouette Vision SensationTM programme, each stage of production will be carried out under the roof of the newly built Lens Lab in Linz.
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