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Peter Beaumont, CEO for Dunelm Optical states “We continue to strive forward, producing high quality products without compromising the style for our younger clientele and we are continually bringing new and cool designs to market”.

An exciting new addition to our popular Whiz Kids collection is Natchez. A robust acetate frame available in Starry-Skies Purple, Starry-Skies Black and Starry-Skies Red with whimsical glittery stars adorning the sides. The vivid purple hues are complemented by a rose pink trim with a sprinkle of stardust inlay glistening through the acetate. Every young princess will not want to take these practical but ever so pretty frames off.

Another exciting new release from our Whiz Kid collection is Maji, available in Purple and Summer Blue, Black and Watermelon, Blue and Sorbet. The full metal front will retain stability and shape whilst the acetate sides allow for colourful and fun designs of fresh and funky sorbet delight, tropical arrays of lime and hot pink and summer holiday fun with an essence of 70’s flower power. Natchez and Maji are available from August and available all-in glazed, surfaced for thinner form and free of charge.

David Baker, Managing Director for Dunelm Optical says; “Children’s frames start with the marrying of great designs and expert quality. Minimalist styles are livened up with colour and pattern, drawing inspiration from the latest trends. If kids love their glasses, they will wear them.”