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Danish eyewear brand introduces stunning new concepts with fine detailing and rich colours, made to frame the beauty of the eyes.

This season is inspired by the dynamic colours seen in the fashion industry and the new collections are bursting with colour. Especially the beautiful new concepts in the Iris Collection, introduced at SILMO in Paris, are both colourful, curvy and inspired by timeless jewelry design.

“The colour palette of the new concepts is inspired by the magnificent colours of gemstones as well as true metal colours creating a luxurious look,” says Marie-Louise Japhetson, Eyewear Architect at ProDesign Denmark. “The season I have played with negative space creating an elegant light expression.”

 

The Iris Collection 5168-70

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5170 c.2012

For this series ProDesign Denmark has looked at brooch designs and how they use the negative space to create a new shape. The thin delicate metal frame with its gap over the lens creates an elegant lifting eyebrow effect, which is enhanced by a thin strip of contrasting colour matching the thin block acetate temples.

For this series ProDesign Denmark has looked at brooch designs and how they use the negative space to create a new shape. The thin delicate metal frame with its gap over the lens creates an elegant lifting eyebrow effect, which is enhanced by a thin strip of contrasting colour matching the thin block acetate temples.

 

The Iris Collection 5333-35

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5335 c.6031

These new titanium frames have dusted metal colours and matching acetate end-tips. The two lines from the front of the frame twist like twine creating unique temples. The open end-piece lifts the eyes giving a flattering “cat-eye” look. Note the hidden flex hinges making the frames fully adjustable and comfortable to wear.

 

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Plese visit designeyeweargroup.com for more information on the brands