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100% Optical once again showcased the best of student design talent to an international eye wear trade audience through its Visual Merchandising Competition, in collaboration with UEL.

UEL's second year Creative Marketing students were asked to design an attractive and enticing Opticians' window display, set to the theme Best of British.

Three winning concepts were then chosen to showcase at 100% Optical as an inspiration to the industry.    

UEL copy

The 2017 concepts:

Best of British Dogs

Glasses Have Talent                        

The Sound of Britain