100% Optical will once again be showcasing the best of student design talent to an international eye wear trade audience through its Visual Merchandising Competition, in collaboration with UEL.

UEL's second year Creative Marketing students have been asked to design an attractive and enticing Opticians' window display, set to the theme Best of British.

The three winning concepts will then be chosen to showcase at 100% Optical as an inspiration to the industry.    

UEL copy


The three winning conceps for last year's show can be seen below:

The 2017 concepts:

Best of British Dogs

Glasses Have Talent                        

The Sound of Britain