Fight for Sight, the UK's main eye research charity regularly partners with 100% Optical. The 2018 show continued to build upon the success of the #BlinkWinkThink awareness campaign, encouraging the public to take a one-eyed selfie and donate to help support the fight against sight loss.

Both visitors and exhibitors have helped to raise thousands to support eye research.

Help make sight loss a thing of the past. Visit the Fight for Sight website to find out how our research prevents sight loss and donate by texting code FFST18 £3 to 70070.