Fight for Sight, the UK's main eye research charity, partnered with 100% Optical for the third year. The 2017 show built upon the success of the #BlinkWinkThink awareness campaign, encouraging the public to take a one-eyed selfie and donate to help support the fight against sight loss.

For three successive editions visitors and exhibitors have helped to raise thousands to support eye research. 

To register for your free fundraising pack, including blindfolds, please visit or call 02072643900.