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The demand for high-performance sports optics continues to increase, with consumers seeking robust, reliable and stylish eyewear for a range of sporting activities. In 2017 100% Optical provided a platform for brands such as Bigatmo, Lenstec, Julbo, VerSport, Bushnell, Serengeti and Bolle to showcase the latest ranges suitable for the most extreme sports on water, land or even in the air!

Live Racing Competition
f1 4 high res100% Optical has secured pole position in the UK optical market, now it’s your turn! Jump in the seat of the Shamir Formula One car and battle it out against your colleagues and fellow professionals to secure top spot on the podium. The manufacturer of the award-winning Shamir Attitude III® sunwear lenses, hosted daily competitions in the real life simulator.

Sports Eyewear Exhibitors: