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100% Optical has established itself as the largest gathering of optical professionals in the calendar year, and it has done so in just three outings. That gives us tremendous confidence in planning for the future, as we stick to our core values of creating an event for professionals up and down the country.

The AOP and partners such as the ABDO, LOCSU, WCSM, and Royal College of Art to name a few, have come together over the last four years to deliver education and content that ticks all the right boxes for our attendees in their day to day working life. Our exhibitor mix has evolved so that we now offer a truly international and diverse selection of products and services to help the professional practice gain the competitive edge they need to thrive. All of this experience has seen 100% Optical evolve, and will make 2017 the best edition yet.

Remaining true to our core values, we are creating an advisory group to this year’s event that will meet and discuss the main challenges facing you all day in day out, and devising ways in which 100% Optical can tackle these and provide solutions at the event in February. 

The most important awards event in the optical calendar is now taking place during 100% Optical and in the same venue for 2017. The AOP awards are always a great night out, and are a true recogniser of talent, excellence and hard-working practices and professionals. We are delighted that they will be taking place at ExCeL London on the Sunday evening during 100% Optical. Combining two prestigious events like this means your time at both events next February is now even more rewarding.

We know that coming to shows can be a bit daunting if you are not used to it, so we are providing some tools and tricks of the trade to enable you to get the most out of your visit. You can literally save hundreds of thousands of pounds at 100% Optical, and we are hiring in professional buyers to show you how. 

So, it is shaping up to be another excellent show this February, with more parties, fantastic speakers, new features and thousands of new products for your practice, so it’s worth planning early so we can help you plan your time with us. 

See you in February.

Nathan Garnett, Event Director