The 100% Optical VIP Hosted Buyer Programme is an opportunity for high quality one-on-one interaction with key suppliers and vendors. In addition to in depth consultation’s to establish your requirements, the programme offers a structured and highly effective show experience.

VIP hosted buyers are required to schedule and attend meetings with exhibitors, to be able to receive access to the following benefits:

Free Travel & Accommodation – Complimentary return flights/trains and transfers to London and 1 night in a hotel

Personal VIP service – Consultation to establish your exhibitor wish list and arrange your meetings diary

Access to Hosted Buyer Lounge – Recharge batteries between appointments, and take advantage of complimentary refreshments throughout the day and lunch each afternoon

Priority Access – Take advantage of front row VIP seats at our Fashion Shows

Complimentary ticket to the AOP Awards 

Post show consultation – Provide feedback on your VIP experience and share any exhibitors you wish to be connected with after the show

All VIP hosted buyers must have a purchasing responsibility, decision making authority and schedule/attend a minimum of 5 meetings with exhibitors for one day of their attendance and a minimum of 8 meetings for two days of their attendence.

If you meet these requirements and are interested in joining the hosted buyer programme, please register your interest by contacting a member of our team on email at