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There is a wide variety of new product launches, exclusive exhibition offers, competitions and discounts available at 100% Optical. 

A+E+L Partners - Stand B146

A+E+L Markhams are delighted to offer a 100% free practice review covering VAT, IR35, Tax savings, Valuation; Come to stand B146 to discuss how to increase your profitability & reduce your tax bills over drinks & chocolates.

ABDO - Stand B244

Develop your team with new Management & Leadership training from ABDO
Visit the ABDO stand to discover NEW accredited training towards the Level 5 Management & Leadership qualifications awarded by the Chartered Management Institute (CMI). Find out more: www.abdo.org.uk/MLT

AIO Vision Ltd - Stand E35

Join AIO at 100% and get a 25% Discount on the 2020 AIO Conference at Chesford Grange. With over 30 CET points for Optoms and DOs, an extensive exhibition, and fabulous social programme, it is THE go-to event for Independents

Albert I'mStein - Stand D25

Dreamer - Big frames that you can't hide behind. Especially for the brave and the rebellious, for whom age is just a funny number. The kingdom of colours and bold shapes. Here the Dreamer comes!

Albert Waeschle - Stand M26

Modern LED illumination all day, is the every day must for a slit lamp. The advanced, high performance optics combine seamlessly with intuitive controls to announce the SL280 Slit Lamp on to the Ophthalmology market.

Altacor Eye Care Products - Stand B217

Altacor are pleased to be exhibiting at 100% optical for the first time in 2020. They are looking forward to showcasing their growing range of Clinitas dry eye solutions, a trusted brand for over 10 years. Visit them in London for the latest product information and show only offers.

Associated Optical - Stand W01

Eschenbach Optik has expanded its family of DIGITAL Magnification with the addition of the VARIO Digital FHD. VARIO Digital FHD is a HD digital desktop magnifier with outstanding image quality and a multitude of features.

Visit stand W01 to discuss how you can incorporate the VARIO FHD and other magnification devices into your practice.

Bellinger - Stand E261

There is much to look forward to when Bellinger visits 100% Optical 2020. Bellinger are back in England, ready to show new and inspiring designs from their upcoming collection, offering customers THAT something extra. Come and meet them at E261.

Bevel - Stand E243

Bevel are playing with the construction, thickness, color, and chiseling of fronts and temples to add new dimensions to this amazingly complex medium that we love: eyewear. Bolder colors are definitely a theme this season. Celebrating 20 years!

BIB Ophthalmic Instruments - Stand M11

MP-eye....Inform Empower Protect. New technology for assessing the eye's defences against blue light. Visit BIB’s stand for a demonstration and meet the inventor Dr Shelby Temple. Promotional show price of £4995.00.

The Eyewear Company - Stand E200

Receive a free DUTZ cabin bag with your purchase of 24 frames and get automatic entry into the draw to win a two day break to Holland!

Birmingham Optical Group - Stand M200

Birmingham Optical offers a selection of exclusive brands, including Nidek, Oculus, Frastema and Keeler.

They take great pride in the support services they provide and has an experienced support team, featuring qualified optometrists, ophthalmologists, dispensing opticians and SMC (Tech) qualified technicians, who provide a valued service.

Bondeye Optical - Stand 182 & W240

Award winning Bondeye Optical covers all your eye wear and eye care needs with over 3,000 products. Thry’ll be launching ROAV Series 2, the world’s thinnest folding frames so why not pop over to their bar.

Bird - Stand D32

Award-winning sustainable eyewear company Bird will be showcasing their newest range of eco-frames at 100% Optical. Join the Bird brothers at their stand and receive 10% off any orders placed during the show.

Booth & Bruce England – Stand E73

Pop over to the Booth&Bruce living room, and they’ll get the kettle on, while you admire their Spring Summer 2020 collection, which they’re launching at the show! You can also see their AOP Awards Finalist - Florida!

Bravo Fashion - Stand E74

Bravo Fashion unveils its newest design "Tiger Print Sunglasses" with 10% of all sales are donated to the Wild Tiger Fund.  Features include specialized polarized lenses, 28 small Swarovski crystals with tiger print pattern, virtually unbreakable frame, scratch resistant lenses.

Bruder Healthcare Company – Stand B67

Bruder Healthcare is a recognized leader in eye care and provides the #1 doctor recommended moist heat eye compress as well as a comprehensive line of daily lid hygiene products.

Receive a complimentary compress, while supplies last, in Booth B67

Carleton Optical Equipment - Stand M18

NEW SM Tube ®: A new improved method for dry eye testing in 5 seconds.

Simple, accurate and non-invasive.  Immerse the tip of the strip into the lower eyelid tear meniscus for 5 seconds. A blue column quantifies tear volume.

Cascada-Optic (Europe) s.r.o – Stand W12

Design and quality are the two pillars of Cascada Optic (Europe) s.r.o . Since 1995, they have focused on the design and quality of eyewear collections to satisfy our customers.  In 2020, they are launching their best collection ever, the ODD Eyewear.

Caseco – Stand D24

Join the Caseco  team to see their colourful new cases,  lens cleaners  and bags. With their Bespoke Specialists, design your own, - to shout about your practice.

View introductions from Elevenparis and CliC, and their latest Readers, over a drink.

Centrostyle - Stand E173

The Airport range of product will further be enhanced by a new range of ophthalmic frames, readers and accessories. The ranges are rich in elegance and designed for those who want to stand out. There will also be new additions to the Children's frames range with added features.

Cerium Visual Technologies Ltd – Stand M211

Cerium Visual Technologies exclusively manufacture the Intuitive Colorimeter Curve, the instrument which offers a sequential means of exploring colour space to prescribe optimal Precision Tinted Lenses.

Charmant – Stand W110

Charmant are delighted to be celebrating the 10th anniversary of Line Art by Charmant in Europe during 100 % Optical 2020. Special show only offers will be available and they look forward to welcoming you at their stand W110 to discover more. .

Continental Eyewear – Stand W100

Join Continental Eyewear for a celebration drink and to view the latest releases to their collections including Walter & Herbert, Reykjavik Eyes Black Label, Jaeger, L.K.Bennett, Zenith, Matrix, Lazer and more! They look forward to meeting you this 100% Optical.

Cosium – Stand B224

Cosium will be showcasing their best-selling PMS software and its innovative approach to making practice life easier. As well as some exciting offers, new customers will receive a ‘Surface Pro’. Excited? Go and speak to a member of the team.

CR Bespoke Shopfitting & Design - B225

CR Bespoke shopfitting will be offering a 10% discount on orders of bespoke furniture made from enquires at the 100% optical show.

David Green Eyewear – Stand W06

Every creation is a one-off, hand crafted and contains real nature.  For those who desire design that echoes their individuality David Green creates eyewear as unique as nature herself. Materials include leaves, reeds, genuine mother or pearl and cork.

De Rigo UK – Stand W90

De Rigo UK will be launching its brand new Police x Lewis Hamilton optical & sunglasses collection at 100% Optical 2020. The stand will feature a special Lewis Hamilton Bar, hosting a Happy Hour on Sunday 26th at 2PM.  There will be exclusive promotions and discounts in light of the event.

Dibble Optical - Stand D05

Miraflex is the leading choice amongst paediatric eye hospitals, opticians and parents. These highly functional, flexible & safe plastic frames with no metal parts offer the highest quality and best protection in children’s eyewear.

Emporium Eyewear – Stand W19

Emporium Eyewear is proud to launch Dune London Eyewear. Dune London is the global leader of affordable luxury fashion footwear and accessories. The Frame collection has been designed and manufactured with a focus on quality, attention to detail and wearability.

Essilor – stand M250

Essilor Instruments are showcasing Vision-R800 phoropter, that reinvents refraction for the eye care professional and the patient alike. 0.01D refraction has now arrived and Essilor can now supply lenses with a 0.01D prescription. Called A.V.A.: Advanced Vision Accuracy lenses are available in premium designs including Varilux X series.  

Join the Essilor team on stand M250 for happy hour. Taking place between 1-2pm every day with prosecco, sandwiches and wraps.

As its 2020, Essilor on stand M250 is offering 20% discount on the following products for orders placed during the show and will hold the offer for strictly 20 days after the show.

  • Vision-R 800, new digital phoropter
  • Tearstim, Dry Eye treatment
  • Retina800, an automated fundus camera
  • All edging systems - Any edging system from our range

Eyecon Vision - M30

Ocufolin® is the only supplement to include L-Methylfolate Calcium, along with ingredients tested in the ARED Study. Individuals with eye diseases such as AMD and DR, are deficient in certain nutrients. Ocufolin® delivers these particular nutrients to eliminate the deficiency.

Feb31st – Stand E263

The world’s most customisable eyewear brand,
With an infinite choice of colour combinations. Design, create and win your own unique FEB31st


-New shapes
-New colours
-Officially new collection launch

Use discount code (100%FEB) to unlock special show offers.

Go Eyewear - Stand W02

Go Eyewear have updated their brand  “DNA” with more Duo-Fashion styles, both optical and sunglasses. Combined with the latest hexagonal and squared Duo – Fashion temples they are the utmost expression of elegance and femininity.

Grafton Optical – Stand M16

AB Max™ provides a deep cleansing treatment to remove bacteria and debris from the anterior eyelid margin and eyelashes, for patients suffering from anterior blepharitis. The unique AB Max™ pulse mode removes stubborn debris, while gently massaging the anterior eyelid margins for a more comfortable experience and better outcomes.

Heidelberg Engineering – Stand M155

Join Heidelberg Engineering to find out more about how the SPECTRALIS Imaging Platform can transform patient care in your practice. Enjoy peace of mind with their unique Love Your OCT Guarantee, which promises that if you don’t love your new OCT you can return it with no obligation.

Hilco Vision – Stand E180

The Cube is an acrylic block that is a marking tool offering 3 features; accurate, fast marking of 190 degrees on lenses, another side of the Cube allows for pantoscopic tilt measurement, while the other side can measure the height of the reading segment.

i-Clarity – Stand B328

The Cube is an acrylic block that is a marking tool offering 3 features; accurate, fast marking of 190 degrees on lenses, another side of the Cube allows for pantoscopic tilt measurement, while the other side can measure the height of the reading segment. and better outcomes.

International Eyewear – Stand E150

International Eyewear is bringing two new British brands to the 100% Optical Main Stage. Expand your imagination with the first ever Roald Dahl children’s eyewear collection and make no compromise with Mini Eyewear, harmonising iconic car design with function.

IZIPIZI – Stand E225

People know up for IZIPIZI glasses, but they’re much more than an eyewear brand, they put a smile on people’s faces, with colours, style and simplicity. Come to visit their booth to discover their new spring collection. Bloom!!!

Jabrock Eyewear - E172

The Smile optical frame bodes a sleek and defined design with a measured fit suitable for the majority of face types. A hand-made frame crafted from Jabroc wood, engineered with an opening slit mechanism for fitting prescription lenses.

Johnson & Johnson Vision – Stand B221

One contact lens, seven dimensions of superior visual performance your patients can see and feel*1.
Find out more about ACUVUE® OASYS with Transitions™ Light Intelligent™ Technology.

*Compared with ACUVUE® OASYS with HYDRACLEAR® Plus. 1 JJV Data on File 2019. ACUVUE® OASYS Contact Lenses with Transitions™ Light Intelligent Technology™ ‐ Objective and Subjective Clinical Claims.

Kirk & Kirk - Stand E170

Marine - a Mediterranean summer sea is captured in this unique Italian acrylic created by Kirk & Kirk. There are also three additions to the Centena collection Stanley, Ella and Miriam - all named after members of the Kirk family, in celebration of 100 years of the Kirk family in optics.

Lara D SRL - Stand D27

LARA D’ announces a new exclusive Mazzucchelli acetate collection of seven artistic ophthalmic models. Classically inspired shapes are re-invented using a blocking technique which lends an exciting sculpted 3-dimensional art deco infused elegance. A 10% discount will be offered for all the orders placed at the show.

LIO' SRL – Stand D28

This model IVM 1126 belongs to a strong collection, inspired by a raw material deeply linked to the craftsmanship of their region: the iron wire. Eyewear for people looking for unique and unconventional fashion accessories.

Lloyd & Whyte – Stand M34

As the AOP appointed financial planners, Lloyd & Whyte are proud to be exhibiting at the 100% Optical Show again this year. Visit their stand to speak to one of their expert advisers about your insurance and finances to find out how they can help optometrists like you.

Locumotive – Stand B68

Locumotive is an app based platform providing a solution to Locum recruitment.

Within a click. Search local jobs. Connect with stores. Work around you – all from your phone.

Sign up for free now, with trade show discounts for all store owners!

Luneau Technology Operations – Stand M121

Eye RefractTM integrates two aberrometers and two Shack-Hartmann sensors, which run simultaneously and perform binocular refraction in real time with exceptional accuracy.

Luxottica – Stand W219

A leader in the design, manufacture and distribution of eyewear Luxottica will be attending 100% Optical. Showcasing full collections from brands across their portfolio including Ray-Ban and Oakley. Contact cic@uk.luxottica.com to book an appointment, gaining access to exclusive show offers.

Mainline Instruments – Stand M210

Mainline Instruments will be offering a special show offer with purchases of the popular Icare ic100 tonometer!  They also have a new imaging product that they can’t wait to show you!  Come and visit Mainline Instruments’ stand for more information.

Marcolin UK – Stand W305

Available to view amongst a selection from its extensive portfolio, Marcolin proudly introduces the new collaboration with adidas – two highly anticipated collections of sports inspired eyewear showcasing the creativity and authenticity of one of the world’s leading names in sporting goods.

Mattisse Eyewear – Stand E84

Mattisse Hand-painted – Designed in the USA. Inspired by great art and nature at its best, Mattisse Hand-painted has fast become the go to brand for spectacular style and colour.  Every frame is delicately hand-painted creating a unique individuality that makes each frame personal to you. 

Mei-Cam - Stand M28

Mattisse Hand-painted – Designed in the USA. Inspired by great art and nature at its best, Mattisse Hand-painted has fast become the go to brand for spectacular style and colour.  Every frame is delicately hand-painted creating a unique individuality that makes each frame personal to you. 

Modo Eyewear Srl – Stand E08

MODO - Defined by slim silouhettes, innovative materials, and minimalistic designs, MODO is the perfect balance of style and functionality. Their Paper-Thin construction has been a game-changer with some of the lightest frames on the market.

Mondottica – Stand W307

Introducing at 100% Optical the first United Colors of Benetton eyewear offering designed, produced and distributed by Mondottica: there is a frame to fit everyone within this inaugural collection - a true celebration of self-expression for adults and kids across the globe, achieved with a refreshing approach to design and Benetton’s trademark use of colour.

Murano Eyewear – Stand D13

The ALPINA frame encapsulates everything Murano Eyewear offers the UK market with their collection. Beauty is radiated down each side of the frame with over 60 delicately handset crystals on each side, giving the effect of an almost endless sparkle.

My-iClinic – Stand B320

My-iClinic will have two competitions at 100% Optical. Guess three of John Bolger’s and Bola Odufuwa’s hobbies to win a £10 amazon voucher. The second, guess how many cataract surgeries John Bolger has performed to win an Amazon Echo Dot (3rd generation).

Nikon Optical UK Ltd – Stand E372

A pioneer in ophthalmic lens and frame technology, Nikon proudly holds claim to a series of firsts. Nikon Lenswear supports premium independent opticians to grow and differentiate their offer with a global consumer brand and business development initiatives.

Nine Eyewear - Stand E165

nine eyewear introduces Limited Edition luxury eyewear collection.

Like all nine eyewear frames, their Limited Edition pieces are 100% hand made by Japanese craftsmen in more than 250 production steps, but with the little “extra” that truly defines luxury.

Nooz Optics – Stand E139

Nooz Optics has launched the Nooz Essential. An ultra-light and high quality reading glasses in the most practical case ever. 

Optimax & Ultralase Eye Clinics - Stand B65

Optimax & Ultralase Eye Clinics have launched an external optometrist referral scheme.  Join the team on stand B65 to talk about how you, as an independent optician, can expand your services by further supporting your patients who have cataracts.

Optinet – Stand B145

Optinet have teamed up with STEPPER Eyewear to bring visitors an amazing offer; a 6-month free trial of Optinet FLEX and £500 worth of frames, visit www.optinetuk.com for full terms & conditions of promotion. Visit stand B145 for a demonstration.

Ridgway - Stand D01

To celebrate Ridgway Optical are giving away a BAYLIS HARDING Toiletry Bad and Grooming Set with EVATIK orders placed at 100% Optical 2020

Optos PLC – Stand M260

Join Optos at stand M260 to view the latest UWF technology, such as our Monaco device. They’ll also be providing on-stand CET seminars led by various speakers such as Simon Browning, Kirit Patel and Morven Campbell and more.

Orgreen – Stand E266

Less is more is the mantra behind Ørgreen’s understated approach to elegance. Innovative colours, discrete details and exceptional materials are the signature traits defining a forward-thinking company driven by relentless curiosity and a profound desire to do things differently.

PCSE – Stand M13

PCSE are offering a hands-on demo of the new Electronic GOS claims

Experience the benefits of going paper free, whether that’s through your PMS provider or by using PCSE Online. The team will be on hand to answer any questions at the show.

Prestij Optik – Stand W15

Swing Eyewear offers unbreakable, anti-bacterial, light and bpa-free frames thanks to it’s Switzerland made TR90 natural material. The brand is exported over 100 countries worldwide and known for its unique features as well as its affordable prices.

Retail Experience Design – Stand D04

A design agency creating original and inspiring optical environments Experience their multi-sensory VR demo that will transport you into their world of creative retail design. They’ll also be showcasing how great design can improve your business.

Ridgway Optical – Stand D01

Celebrating the 10 year anniversary of EVATIK, a premium brand of Gent’s eyewear, with the launch of several new models. Honouring their diversity, individual style with minimalist appeal and architectural design. Also launching new models of KLIIK, FYSH and ALLEGRO.

Rodenstock - Stand W320

Rodenstock are delighted to announce their return to 100% Optical. On the stand they have an innovative product launch and some surprises in store. Stop by W320, for a glass of bubbles and a chat with their team.

Safarro – Stand E85

Safarro’s passion for design and modern trends translates into a unique collection that consists of elegant models in both optical frames and sunglasses. All models are handmade in Italy and deliver a splash of colour and tasteful style. Featuring Safarro’s new model NOVARA.

Safilo – Stand W200

Step into the world of the successful TV reality show Love Island! Check out the dedicated Polaroid X Love Island collection and be in to win a free pair. Photobooth, souvenirs and more surprises to come.

SALT. – Stand E260

From California’s aspirational lifestyle with unique shapes, minimal lines and complex detail, SALT. ensure the highest quality design and construction. Come and see SALT. showcase their latest release for Spring / Summer 2020, inspired by effortless beauty and timeless heritage.

Sigma DAC Ltd – Stand B300

Sigma DAC Ltd launches QUADRO-STRIPE This shelving system supports numerous possibilities to display frames and can be modified in length and height as required. QUADRO-DIVERSE Shelving system option which breaks the uniformity of your practice. Up to 20% discount on window displays

Specsavers – Stand B420

It’s time to advance optometry. And your career.  Learn how we’re taking clinical expertise to the next level, and how you can be part of that journey as a colleague or business owner. Join Specsavers on stands B420 and B70.

Sunoptic – Stand W20

Show special: 30% discount on Sunoptic ACETATE FRAMES collection and KIDS flexible frames and Sunglasses. Special prices in Accessories and CASES with your LOGO.  New Reading Glasses with Magnet on tips €2,95 and more discounts on their booth.

The Eye Doctor – Stand B321

NuLids, clinically proven, compact, cordless & portable handpiece with oscillating soft tip to gently stimulate/rejuvenate the patient’s Meibomian Glands. Removes biofilm/scurf blocking the Meibomian glands’ openings. 1 minute per day for improvement in signs/symptoms of dry eye in 8 days.

Tom Davies – Stand D02

British eyewear designer Tom Davies unveils his exclusive Luxury collection. These unique and elegant masterpieces are unrivaled in their luxurious finish and quality and have been handcrafted in the brand’s London factory using natural horn, Silver 925 and 18k gold. 

Topcon Healthcare –Stand M06

Topcon’s 3D OCT Maestro2 ‐ fully automated OCT with integrated true colour fundus camera now features OCT Angiography (optional extra) and data management. Topcon Harmony allows you to connect all your diagnostic instruments, regardless of manufacturer, in one secure, web‐based platform, while supporting both Artificial Intelligence integrations and tele‐medicine (topconhealth.eu).

TuneAmp - Ear Technology – Stand W355

TuneAmp™ an innovative alternative to high cost hearing aids

TuneAmp™ utilises innovative, patented technology to bring your patients ultimate hearing clarity – Now they have introduced a rechargeable and an ITE hearing solution. Meet them at 100% Optical, London.

University of Central Lancashire – Stand M23

Optometry and Ophthalmic Dispensing Courses for those already working in the industry. The courses are delivered as a mix of distance and face to face delivery meaning that students can continue working in practice as they gain professional qualifications.

Valrose – Stand D03

Valrose’s felt cases are made of pure wool felt. Small, practice and declined in 32 colors they are the perfect solution to protect glasses and be original with sustainable material.

VISUfarma BV – Stand M19

VISUfarma BV  offer products within dry eye, eyelid hygiene, meibomian gland dysfunction (MGD), blepharitis & demodex management, retinal health & food supplements, and glaucoma. They have some fantastic offers, and an exciting new product. Visit them to find out more.

VS Eyewear – Stand D34

VISUfarma BV  offer products within dry eye, eyelid hygiene, meibomian gland dysfunction (MGD), blepharitis & demodex management, retinal health & food supplements, and glaucoma. They have some fantastic offers, and an exciting new product. Visit them to find out more.

William Morris – Stand E120

William Morris London are delighted to bring the best of GREAT British eyewear back to our home capital. Their new William Morris Gallery collection will take pride of place, ready to show their friends and partners from the UK and beyond.

Zeiss - Stand M100

Uncovering details with brilliant optics.

Uncover details
Enhance your focus
Expand capabilities
Digital Lensmaster with UV measurement
• Intelligent measurement
• Convenient operation
• Enhanced workflow

Braemar Finance - Stand B317

Braemar Finance are running live demonstrations of their Patient Finance product – a simple online solution that offers patients manageable monthly payments for optical needs, including lenses, frames, sunglasses and contact lenses.

Visit them on stand B317.

Portway Healthcare Ltd - W15

Swing Eyewear offers unbreakable, anti-bacterial, light and bpa-free frames thanks to it’s Switzerland made TR90 natural material. The brand is exported over 100 countries worldwide and known for its unique features as well as its affordable prices.

Ridgway Optical - D01

FYSH is thrilled to announce that they are the women's optical brand of choice in North America. 

To celebrate this achievement Ridgway Optical are giving away a PANDORA Bracelet with FYSH orders placed at the 100% Optial 2020.

Optisoft - Stand B216

Optisoft is simple, flexible and affordable. They offer a personal service to the independent practitioner and their software is modern, modular, GDPR compliant and MTD/eGOS ready. Order at the show and get 50% off your subscription for 6 months.

Jabrock Eyewear - E172

Jabrock have 3 exclusive show offer:

  • Order a minimum batch of 14 pairs in our collection during the show and get one frame of your choice for free.
  • Drop your business card in to the Oz box on our stand, to be in with a chance to win a pair of Paul Oz limited edition frames, in celebration of the British Grand Prix.(These frames will be modelled on the catwalk and displayed on our stand on a floating unit. Retail at £350. We will do the prize draw on the Monday 27th noon)
  • Sign up to our mailing list and get 15% off any one original frame when purchasing at the show.

White Optics - Stand W180

White Optics/Funk Designs are delighted to be launching an amazing new pure titanium gents collection at the show. To celebrate the launch we will be offering all customers old a free 13th frame on their 1st order as well as a free box of JCB branded ready readers and an impressive silicone JCB block to give the brand a presence in your practice.