This session looks at how good design can play a significant role in helping independent opticians stand out and perform better commercially. The panel will share practical examples of how the strategic design of their practice has supported business growth - from attracting new patients and improving the patient-customer experience, to driving sales and long-term performance.

Drawing on their own experience, the speakers will talk openly about what’s worked, what they’ve learned, and what independents should consider when thinking about a redesign to future-proof their practice.

Learning Outcomes: 

·       Practical insight from independent opticians who have seen how good design has directly benefited their businesses

• Real examples of how design can help attract new patients, improve the customer experience and drive sales
• Clear considerations to help you assess whether your current practice layout and design are working hard enough

Useful tips and lessons to inform future design decisions, whether you’re planning a full redesign or small, phased changes to future-proof your practice