100% Optical Seminar Programme 2026

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Lecture with discussion workshop: Eye health on the agenda - your toolkit for becoming an eye care champion

01 Mar 2026
AOP Lounge
Lecture with discussion workshop

The AOP is hosting a workshop for practitioners and practice owners on how we can work together to keep eye health firmly on the national healthcare policy agenda. Raising awareness of the vital role community optometry plays – and the challenges you face – is central to our campaigning, which keeps eye health in the news and on the minds of MPs, Ministers and health policy makers. You’ll hear about our advocacy work – why we do it, what we’ve achieved and what’s next – and learn how you can make a difference. From hosting MPs in your practice and writing to decision-makers, to sharing powerful patient stories, your voice is key to showing the value of optometry on every High Street. Whether you’re an experienced advocate or new to campaigning, this interactive workshop will equip you with practical tools, confidence and inspiration to champion the profession and protect the nation’s sight.

Learning outcomes:

  • Practitioners will recognise strategies for working with key sector stakeholders to optimise outcomes for patients
  • Practitioners will evaluate ways to advocate for the profession and raise the profile and safety of community eye care within national health policy

Speakers
Serena Box, Head of media, PR and external affairs - Association of Optometrists
John White, Director of communications and external affairs - Association of Optometrists
Jonny Girling, Communications consultant specialising in campaigning and advocacy - Association of Optometrists
Josh Richards, Communications consultant and former parliamentary aide - Association of Optometrists

Target professional groups

Optometrist,Dispensing optician

Domains

Leadership and accountability,Professionalism

Interactive CPD Points

2

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