Fiercely unfiltered: translating authenticity into action in optics through products and storytelling
Fiercely Unfiltered highlights the rise of bold self-expression, as consumers reject polished ideals in favor of individuality and honesty. Navigating uncertainty, they set their own rules, prompting brands to embrace authenticity and diverse identities while remaining true to their values.
This session will feature insights from Euromonitor International, with a presentation by Global Insight Manager; Eyewear, Natasha Cazin, moderated by Loving Social Media Director, Garry Kousoulou, and followed by a panel discussion including panellists: Hayley Brunsden FBDO CL, CBTR See Better Opticians; Rebecca Thompson FBDO, Eyestyle Studio and Fflur Roberts, Global Insights Manager: Luxury.

