Exhibitor FAQs

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What are the new dates and opening hours of the event?

Saturday 23 April: 09:00 to 18:00
Sunday 24 April: 09:00 to 18:00
Monday 25 April: 09:00 to 17:00

How do I register for staff passes?

Every exhibitor is entitled to unlimited staff passes during show opening hours. These can be found on the Livebuzz Exhibitor Hub, which you can access through the Exhibitor manual.

How do I retrieve my unique marketing URL?

These can be found on the Livebuzz Exhibitor Hub, which you can access through the Exhibitor manual. Make sure you include your unique url on all promotional materials.

Warning to exhibitors/scam alert

Unfortunately, industry related scams can happen by companies claiming to be, or work with, us. The Association of Event Organisers (AEO) have put together an article stating few tips to avoid these scams, click here to read full article.

What measures have you put in for COVID Safety?

100% optical and the  ExCeL London will be taking a number of hygiene standards and new health & safety measures will be introduced to make sure the event is Covid-19 safe.  Please read our full compliant restrictions here.

IMPORTANT UPDATE: New dates for 100% Optical - 23-25 April 2022

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, we have taken the difficult decision to postpone 100% Optical 2022. We have been in dialogue with our official partner the AOP, as well as the OSA, ABDO a number of exhibitors and stakeholders and can say they support this move. We would not wish to put anyone at risk and neither would they.

The new dates for 100% Optical are 23-25 April 2022, and will continue to take place at the ExCeL London.  All visitor registration, exhibitor stand, sponsorship and hosted meetings will automatically be transferred to the new dates. Working with our education partners at the AOP, we will endeavour to honour CPD & education bookings as well, but of course we will need to reconfirm speaker availability for the new dates.

We will be in touch in the New Year to reconnect, and discuss how we can utilise the extra time we have been given to plan this event. 100% Optical 2022 will still be the best one yet, and one we will all have waited over two years for. In the meantime, please do make sure that if you have booked hotel rooms and flights you contact your providers to cancel your booking or move forward in line with the new show dates.  We know how hard this is for everyone, so thank you for your continued support. We know the industry cannot wait to be reunited, as we saw record registrations for this event in the last two weeks. We will use the time to make the event even better.

We would like to wish you all a very restful and safe holiday season and look forward to working with you in 2022.

Best Wishes

100% Optical Team