100% Optical is the UK’s meeting point for all optical professionals to come together, celebrate and champion the industry.
Discover why exhibiting at 100% Optical puts your brand at the centre of what’s next. You'll position your latest collections in front of engaged buyers actively sourcing for the season ahead - across luxury, designer, and independent eyewear.
Join a handpicked selection of eyewear brands shaping the future of craftsmanship, creativity, and innovation, while strengthening key relationships and creating valuable new connections.
