EYEWEAR AT
100% OPTICAL

27 FEBRUARY - 1 MARCH 2027
LONDON


SHOWCASE YOUR BRAND

Experience 100% Optical, 27 February - 1 March 2027, London

100% Optical is the UK’s meeting point for all optical professionals to come together, celebrate and champion the industry.

Discover why exhibiting at 100% Optical puts your brand at the centre of what’s next. You'll position your latest collections in front of engaged buyers actively sourcing for the season ahead - across luxury, designer, and independent eyewear.

Join a handpicked selection of eyewear brands shaping the future of craftsmanship, creativity, and innovation, while strengthening key relationships and creating valuable new connections.
 

ENQUIRE TO EXHIBIT

Explore some of the brands joining us in 2027

Blackfin
Caroline Abram
Coblens
J.Frey
Kaleos
Komono
Lara D
Lunetterie Generale
Orgreen
Res Rei

100% Studio

The destination for independent eyewear.

100% Studio is a curated space champions the bold, bespoke, and beautifully made - showcasing the most exciting names in independent eyewear design from around the world.

You'll meet with key buyers from fashion-forward practices and stores, looking to offer a selection of independent eyewear to their clients.
 

BOOK YOUR SPACE

Who attends 100% Optical?
 

55%

Independent Opticians

16%

Practice / Store Owners, Managers and Buyers

62%

of attendees authorise or influence purchasing decisions

Marketing support that leads to success

You’ll benefit from a 365-marketing campaign, meaning you’ll start building your brand presence from the get-go.

  • E-Zone: Making it easy for you to make the most of your exhibiting experience. It is a one-stop shop for everything you need to know about your stand and how you would like to be presented to delegates.
  • Product launch spotlights: Highlighted in emails to a database of 30,000+ professionals and featured in the printed show guide and event app.
  • Dedicated PR team: Amplify your message and increase brand awareness working with our PR team, on-hand to support you with media kits, press releases and comms support.
  • Gleanin: Share your participation quickly and easily via your social media platforms, within just a few clicks.
     

Find out more

  • “It’s fantastic. There is a massive breadth of things that you can see. There are many inspirational people talking… and absolute heavyweights here that you can talk to and learn from, with loads of new products.”
    Director, Pearce & Blackmore Opticians
  • “Plenty of people are coming to the show and our stand, meaning good opportunities for us. From a brand awareness point of view, it is really successful and has been over the last few years we've been coming. It’s an exciting venue to showcase our products and we’re already signed up for next year.”
    Sales Assistant, Blackfin
  • “It’s the only opportunity you’re going to see all these things together. You’re not really going to know what’s out there unless you attend, especially if you’re an independent because it’s so difficult to keep on top of everything.”
    Optometrist Director, Clare Haggerty Opticians

READY TO JOIN US?

Our tailor-made packages will help you achieve your goals and meet your budget needs. Get in touch now to discuss how we can best support you.


SPEAK TO THE TEAM

Colourful eyewear on display at 100% Optical.
A group of people looking at frames at 100% Optical.
A pair of frames on display at 100% Optical.
A group of people in discussion over a selection of frames at 100% Optical.

Sponsors & Partners

OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

MEDIA PARTNERS

Digital Media Partners