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Marketing Opportunities

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Capitalise from our £300K marketing & PR campaign

100% Optical boasts an award-winning marketing campaign with a reach of over 40,000 optical professionals.

There are numerous benefits of exhibiting, sponsoring and partnering with 100% optical.

Here are some of the marketing offers you can get:

Company Profile

Company Profile

Exhibitors will have a dedicated micro site on the 100% Optical website where they can share all their relevant content including projects images, press releases, videos and contact details. 

Login into your Exhibitor E-zone

Email if you haven't received your login.

Deadline: You can update your profile when you like, but we advise to do this before September, as this is when registration goes live.

Social Media

Social Media

100% Optical has a social media reach of 1.6 Million.

Exhibitors will have social media support from all the 100% optical social media platforms, including: LinkedIn, Twitter, Instagram, Facebook and YouTube.

When an exhibitor/sponsor signs up, they will receive a complementary welcoming social post. 

 Positive Impact welcome to 100 optical


Spa medica welcome to 100 optical as a sponsor


Got any press releases or news about the show? Tell us, and we will happily post it on our social media channels. 


wolf eyewear


social post

Deadline: This is an on-going campaign. Have something you want to shout about? Please send it to

Promotional Banners

Promotional Banners

Exhibitors will receive an exhibitor marketing zone, where they can download personalised banners. 

This you receive access to these once registration goes live in September. 

PR Opportunities 

PR Opportunities 

We ask our exhibitors to tell us their show plans regarding product launches, new services, competitions or anything exciting so we can include these news on our press releases and show previews. 

Please contact CAB PR:



Be part of our visitor email campaign, reaching a database of 40,000.

Sign up to our emails here

Deadline: If we need information off you, we will be in contact with details and specs required.



Capitalise on our £300K marketing campaign and reach over 40K Optical Professional with the Optical Insider Newsletter and Directory. 

There are a number of additional advertising opportunities available including: 

- Featured Story
- MPU Banner
- Top Newsletter Banner
- Bottom Newsletter Banner

Please contact to find out more about advertising opportunities. 

Show Preview

Show Preview

The 100% Optical Digital Preview is sent out 3 weeks prior to the show when visitors are planning their visits and contacting exhibitors to book appointments. There are a limited number of advertising pages available for exhibitors.

Show preview

Deadline: 9th December 2022. 

Information required: 300dpi image with no logo or text, max 50 word copy

Show App

Show App

Exhibitors will have a dedicated profile on our show app, with a clear detailed map on how to find them at the show.
Smartscan - Lead Generation

Smartscan - Lead Generation

As part of the exhibiting package, exhibitors will receive one free Smartscan (lead generation app) to scan those who visited their stand and download the leads with their contact details post-show.


SmartScan is the best way to get lead information at the event you are exhibiting at. Simply scan a visitors badge to capture their information.

You can take notes for each lead and link SmartScan with your Exhibitor Hub to create a custom questionnaire - you decide what further information you gather from each lead.

Quick search lets you easily find people in the app, no matter when they were scanned.

- QR code scanner app works on your own device.
- Customise questionnaire and tailor the follow-up planner online, before the show.
- Verify leads instantly and access data in real-time from your online Exhibitor Hub.
- Add individual notes against each lead.


Optical Academy Sponsor




Ophthalmology Theatre Sponsors


Main Stage Sponsor




100% Studio Sponsor


CPD Sponsors


Love Eyewear Awards Sponsor



Official Associate Partner





Ophthalmology Hub sponsors


Catwalk - Makeup Sponsor


Central Bar Sponsor

jnj logo

Contacts Lens Sponsor





Digital Media Partners


Accommodation Partner


Tunnel Sponsor