Get ready for the best 100% Optical to date

100% Optical is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

Celebrating its fifth anniversary the event promises to deliver even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology – new for 2018.

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.



Countdown to 100% Optical


January 15, 2018

The extremely popular Nidek OCT by Birmingham Optical

The Secret To Success – NIDEK OCT - From just…
January 15, 2018

De Rigo's brand new Trussardi range

Exclusively at 100% Optical De Rigo UK is delighted to…
January 15, 2018

Chopard's Ice Cube Collection

De Rigo UK will present Chopard’s opulent Ice Cube Collection,…
January 12, 2018

Discover Essilor’s new Bespoke programme at 100% Optical.

A new strategy aimed at independent businesses with the desire…
January 12, 2018

The successful launch of Essilor’s premium frame brand Bolon

For 2018 at 100% Optical, Bolon will be showcasing both…
January 11, 2018

Trending this month | '70s inspired metal frames

Minimalist metal frames continue to trend this season. Whether titanium…
January 10, 2018

Haseley & Co will be launching at 100% Optical 2018

Haseley & Co. Eyewear, launched by Bondeye Optical is a…
January 10, 2018


From its creation, OKO by OKO Paris has decided to…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


New in 2018, from medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.