100% Optical 2019 Show Preview is now live!

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100% Optical is the largest optical event in the UK, bringing together 8,936 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. 

The sixth edition of the show will deliver even more international brands across Eyewear, Equipment, Lenses, Business Services and Audiology. 

100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.

Eyewear Week

100% Optical is launching a brand new Eyewear Week running from 7 – 13 January to help save the high street and raise the profile of the most important fashion accessory there is.

Watch 100% Optical Highlights video


December 13, 2018

New collection: Gotti Dimension

  ULTRAFINE DIMENSIONS Radically reducing the volume creates a unique…
December 13, 2018

CENTENA by Kirk & Kirk

  In London 1919, Jason Kirk’s grandfather and great-uncle founded…
December 12, 2018

neubau welcomes Max, Theo and Hannes to its The Wire…

  neubau is excited to announce it is expanding The…
December 12, 2018


  Eyewear that focuses on superior wearer ease while staying…
December 12, 2018

Chance to win £100 cash everyday at 100%

  Guess the Prescription for a chance to win £100…
December 11, 2018

International eyewear present Lulu Guinness L914 and L915

  From the designer handbag and accessories fashion brand Lulu…
December 11, 2018

Dunelm Optical profile range of lenses at 100%

  For the first time at an optical trade show,…
December 07, 2018

Silhoutte showcases it's all new Momentum collection

Silhouette, the world leader in rimless eyewear, is excited to…

Show Sections


Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.


The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.


Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.


Medical equipment to consumables, everything you need to offer audiology services in your practice will be available in one easy to navigate space.