100% Optical is the UK’s leading annual event for optical professionals, taking place this weekend on 27 February - 1 March 2027 at Excel London.
Organised in partnership with the Association of Optometrists (AOP), 100% Optical provides a dynamic platform to discover the latest in eyewear, contact lenses, technology, and business solutions. You'll earn valuable CPD points through a world-class programme curated by Dr Ian Beasley (AOP), whilst creating new connections with up to 11,000+ peers across the sector.
Join us for an unmissable event where innovation, education, and collaboration take centre stage.
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