Thank you and see you again next year!

100% Optical is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage.

The show has now closed for 2017, after taking place in London, one of the major business hubs and fashion capitals of the world, for three days between 4-6 February 2017. Thousands of products from over 200 global eyewear, equipment and contact lens brands were showcased and hundreds of exclusive product launches.


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Show Sections

100% Optical has now closed for 2017, but will be back next year on the 27, 28 & 29th January 2018



Discover hundreds of international eyewear brands, collections and designs within the Eyewear hall, in addition to the fashion hub’s catwalk.

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The Lenses hall is the one-stop-shop for visitors looking for new suppliers, manufacturers and retailers related to all types of lenses and solutions.

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Gain insight and test the most cutting-edge technology on the market from the world’s leading manufacturers within the growing Equipment hall.

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Business Services

Improve your businesses performance by learning about a range of services, including financial advice, shop-fitting and marketing solutions.

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