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Keep the date of 23-25 January 2021 circled in your diary! Expect colourful new show features, the very latest product releases and a seminar programme designed to equip you and the practice team for the year ahead.

100% Optical is where the optical industry meets and the 8th edition of the show promises to be so much fun.

"A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry. Watch this space for a brand new colourful range soon to be added to our selection!"

Lesley Cree Opticians

“We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”

Claire Martin, Business Development Manager, Zeiss

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