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The UK's Largest Optical Event

The 8th edition of 100% Optical will take place on 22-24 January 2022 at London’s ExCeL.

In 2021, 100% Optical is also hosting a two-day virtual event, 100% Optical Online, on 23-24 May 2021.

Find more about the virtual event and how you can participate either as a delegate or an exhibitor below.

100% Optical Online Covid Safety Measures

100% Optical Online will provide unparalleled networking opportunities via AI powered matchmaking, meeting request scheduling, video calls and instant messaging. A one-day programme will feature editorially led content in partnership with the AOP, CET accredited sessions as well as brand spotlight videos and interviews.

On Sunday 23 May, the entire optical community will come together online to learn and network with suppliers.

Monday 24 May is exclusively designed for eyewear buyers and business owners to meet and make business.

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"A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry. Watch this space for a brand new colourful range soon to be added to our selection!"

Lesley Cree Opticians

“We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”

Claire Martin, Business Development Manager, Zeiss