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The UK's Largest Optical Event

The 8th edition of 100% Optical will take place on 22-24 January 2022 at London’s ExCeL.

Join our online optical community 100% Optical Online, our virtual platform allows you access sessions on demand and connect with optical professionals 365 days of the year.

Join the Online Optical Community below.

100% Optical Online Covid Safety Measures

"A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry. Watch this space for a brand new colourful range soon to be added to our selection!"

Lesley Cree Opticians

“We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”

Claire Martin, Business Development Manager, Zeiss