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The UK's Largest Optical Event

The 8th edition of 100% Optical will take place on 8-10 May 2021 at London’s ExCeL.

Expect colourful new show features, the very latest product releases and a seminar programme designed to equip you and the practice team for the year ahead.

100% Optical is the largest optical event in the UK, attracting over 9,500 UK and international visitors and 200+ exhibitors.

Register your interest

Insider Tech Bites & OnDemand

100% Optical's Insider Tech Bites allow suppliers and opticians to meet and share new ideas, products and innovations. Tech Bites #8 will take place on 28 January at 12pm GMT.

Tech Bites are also available on demand. Discover them now.

SIGN UP TO TECH BITES #8 HERE

"A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry. Watch this space for a brand new colourful range soon to be added to our selection!"

Lesley Cree Opticians

“We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”

Claire Martin, Business Development Manager, Zeiss