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IMPORTANT ANNOUNCEMENT

FMO and Media 10 join forces to deliver one major UK industry show.

Media 10, organisers of 100% Optical, and the Federation of Manufacturing Opticians have reached an agreement that brings the main optical bodies and the industry together in one major event for 2021 onwards.

Over the last 7 years, 100% Optical has consistently grown attendance figures, and independent research illustrates that London ExCeL in late January is a winning combination for exhibitors and delegates. Since the event’s launch, The AOP has, and will continue to support the event as official partner and education provider whilst the OT magazine is the official media partner to 100% Optical.
READ THE FULL PRESS RELEASE HERE

Keep the date of 23-25 January 2021 circled in your diary! Expect colourful new show features, the very latest product releases and a seminar programme designed to equip you and the practice team for the year ahead.

"A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry. Watch this space for a brand new colourful range soon to be added to our selection!"

Lesley Cree Opticians

“We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”

Claire Martin, Business Development Manager, Zeiss