Bird Eyewear will unveil its latest collection, Vibrant Nature, at 100% Optical 2026, marking a bold step forward in the brand’s vision for eyewear in 2026. As eyewear becomes a more considered purchase, consumers are increasingly drawn to frames with personality, presence and purpose. Vibrant Nature responds directly to this shift, combining expressive colour, confident shapes and refined craftsmanship.

Developed in Bird Eyewear’s Nature Lab in Cornwall, the collection explores colour in a truly distinctive way. Using refined techniques and natural dyes extracted from unexpected sources, Bird has created rich, saturated colourways that stand apart on the dispensing wall. The collection features a mix of chunky acetates and sleek metals, with shapes ranging from timeless classics to angular, contemporary silhouettes — including modern hexagonal forms that reflect the growing appetite for sculptural design.

Vibrant Nature builds on Bird Eyewear’s strong sustainability credentials. As the highest-scoring B Corp in the eyewear industry, the brand continues to prioritise low-carbon bio-acetates, recycled metals and repurposed materials, ensuring innovation never comes at the expense of responsibility. Alongside the new frames, Bird Eyewear will also introduce premium polarised sun-clips for its most popular styles, seamlessly combining functionality with design-led aesthetics.

“The Vibrant Nature collection celebrates the most extreme colours found in the natural world,” says Founder Ed Bird. “It reflects how customers are choosing eyewear with more intention than ever before — looking for frames that feel expressive, premium and wearable, while still pushing boundaries in colour, design and functionality.”

Visitors to Stand C32 at 100% Optical 2026 will be able to explore the Vibrant Nature collection, experience the new sun-clips, and see firsthand how Bird Eyewear continues to balance bold design with responsible manufacturing.