Continental will be presenting its latest eyewear collections at 100% Optical on Stand E24, with new arrivals spanning the full portfolio, from premium and craftsmanship-driven ranges through to accessible, everyday eyewear for adults and children.

Reykjavik Eyes continues to draw inspiration from Iceland’s landscapes and design heritage, combining bold, contemporary styling with practical comfort. Four new models, Una, Tiva, Bjorn and Joel, extend the collection, offering distinctive shapes and colourways that reflect the brand’s unique Nordic roots.

The Puriti collection features five new frames, models 36, 37, 38, 39 and 40, reinforcing its focus on material quality, considered manufacture and timeless frame shapes. Model 39 is the first half-eye in the collection, offering a new style option while maintaining Puriti’s signature craftsmanship and enduring design.

Cameo welcomes six new models to the range. Cara, Harper, Imogen, Luca and Ruby are available in three colour options, while Barnie is offered in two, maintaining Cameo’s emphasis on wearable styling and strong commercial appeal.

Within the Lazer range, two new adult frames, models 4152 and 4154, are available in three colourways, designed with everyday durability and contemporary appeal in mind. Lazer Sun also receives a seasonal update, offering practical sun protection combined with clean, modern styling.

Zenith introduces three new styles, models 118, 122 and 123, each offered in three colours. The latest releases continue Zenith’s focus on trend-led styling for teenagers and young adults, alongside a comfortable, everyday fit.

The Lazer family is further supported by Lazer Junior model 2248, available in three colours and created specifically to meet the demands of younger wearers.

Character-led collections are also updated with two new Mr. Men and Little Miss frames, LM Naughty 01 and Mr Noisy 01, bringing playful design and instant recognition to the range.

Matrix Kids is refreshed with two additional frames, models 017 and 018, created with durability and comfort in mind.

Together, the new season additions offer practices a versatile update across multiple price points and customer groups, while maintaining the quality and consistency Continental is known for.