Designed for active lifestyles but styled for everyday wear, goodr sunglasses are engineered with performance features such as no-slip grip, lightweight frames, glare-reducing polarised lenses, and full UV protection. Bold colours, irreverent product names, and a strong brand voice set goodr apart, creating eyewear that customers genuinely enjoy wearing - whether they’re running, cycling, travelling, or simply heading out for the day.

goodr is expanding its presence within opticians, recognising optical practices as a natural home for the brand. By offering high-quality, polarised sunglasses at an accessible price point, goodr enables opticians to drive add-on sales and encourage repeat purchases. With strong merchandising, distinctive branding, and broad consumer appeal, goodr delivers a sunglasses range that stands out both in practice and in the hands of customers.

Visitors to the show are invited to stop by the goodr stand to discover the range and see firsthand how goodr helps customers look goodr while doing what they love most.