To celebrate the anniversary, the brand is launching new sustainable bio-acetate ranges alongside a special 10-Year Anniversary Limited Edition frame, created to honour the journey so far.

Crafted using eco-conscious materials, the new releases reflect Jacob Stone’s continued commitment to responsible design without compromising on luxury. Each model has been developed using colour-season principles, introducing four fashion-forward colourways carefully selected to complement a wide range of complexions and support confident dispensing within practice.

Over the past decade, Jacob Stone Eyewear has evolved beyond the consulting room, gaining cultural visibility through collaborations with influential figures in music and lifestyle. This growth has strengthened its position as a brand that resonates both within and outside of optics.

The 10-Year Anniversary collections will be officially showcased at 100% Optical, where practices will be able to preview the latest designs and discover the limited edition release.

As Jacob Stone enters its next chapter, the focus remains clear: creating contemporary British eyewear that feels relevant, distinctive and commercially strong for independent opticians.