Kodes to Showcase Unique Glasses Chains and Signature Geometric Jewellery at 100% Optical

LONDON, 14th November 2025— Kodes, the independent London-based accessories brand known for its bold, handmade glasses chains, is returning to 100% Optical from 28th Feb–2nd March 2026 at ExCeL London (Stand B1).

This year, Kodes is inviting opticians to discover its vibrant, handcrafted chains—perfect for customers looking for stylish, practical eyewear accessories.

Founded in 2015 by Jewellery Designer Maker Morena, Kodes champions individuality and self-expression through accessories. Morena’s journey began after she lost her hair to Alopecia Universalis at the age of 12, using bold jewellery as a way to express her personality. Kodes was born from this experience, bringing together eye-catching design and function for those who love to stand out.

In recent years, Kodes' Aromatherapy Essential Oil Diffuser pieces have garnered significant media attention, securing features in leading publications such as Optometry Today, VISTA, The Stylist, Fabulous Magazine, Happiful Magazine, and Psychologies Magazine in 2022 and 2023, being shortlisted for Love Eyewear Awards in 2023 and 2024 and winning the Highly Commended Award in Gift of the Year 2024.

At Stand B1, attendees will be treated to Kodes' signature clashing colours and innovative designs. The spotlight will be on their vibrant glasses chains — a testament to Morena's passion for pairing bold hues in unexpected ways.

Morena shares her philosophy, stating, “Be bold and don’t be afraid of who you are - At 100% Optical I was told to be disrupting the Optical Industry with my innovative and creative glasses chains!””

About Kodes:
Kodes is a London-based jewellery and accessories brand specialising in bold, geometric designs. Founded in 2015 by Morena, Kodes is built on a mission to help people express their individuality through statement accessories. Every piece is handmade in London, offering stockists a fresh, independent alternative to mass-produced eyewear accessories.

Event Information:
100% Optical
Dates: 286th February - 2nd March 2026
Location: Excel London
Booth: Stand B1

Press Contact:
Morena Fiore
Email: hello@kodes.me.uk
Phone: +447780 866 809