The Body Doctor will be on the even bigger stand K14 this year and will be in a different location near the ophthalmology theatre.

 The stand will be split into two with front of house, over the counter products on the left side with free samples and special offers for orders placed at the show.

 Showcasing will be the popular Eye Doctor range of dry eye kits, eye drops, hypochlorous eyelid cleansing sprays, biodegradable eyelid wipes and the patented antibacterial dry eye hot compress. The Optimel Manuka dry eye treatments will also feature, as will the pioneering MacuPrime triple carotenoid formula eye supplements.

 Elsewhere on the stand will be the spotlight on exciting innovations, including a dedicated dry eye clinic. There will be live demonstrations, including the welcome return of the carotenoid measuring LifeMeter technology and Dr Peter Pham, inventor of the in-practice deep cleansing procedure, ZEST (Zocular Eyelid System Treatment) and the Zocular cleansers, who really drew in the crowds at last year’s show. ZEST has proved a great success since then, with growing public awareness of the procedure which will be celebrated at the show.

 Dr Pham will be taking part in a talk on the Monday of the show from 10.30am in the Optical Suppliers Association theatre in collaboration with Hanson Instruments which will discuss, ‘The Critical Role of High-Quality Clinical Imagery in Dry Eye Management.’

 The Body Doctor stand will highlight the fast and effective NuLids System for dry eye, meibomian gland dysfunction (MGD) and blepharitis. New innovations and collaborations on the practice side will also be revealed.

 Members of the expanded professional affairs team will be available to answer any questions and special guests will include popular TV medic Dr Hilary Jones and the unique Body Doctor robot, TEARA, which was named in a visitor competition at the 2025 event.

 The Body Doctor team is looking forward to welcoming visitors to stand K14 and sharing the impressive developments since last year’s hugely successful show.

 The Body Doctor’s Co-Founder, Sales and Marketing Director, Sam Wymer, concluded: “100% Optical is a fantastic opportunity to connect with the optical community and we’re excited to welcome everyone back to our stand this year.

 “We have an incredible line-up of new product launches, live demonstrations, and practice innovations to unveil, all designed to help drive growth in the dry eye sector. This year we’re bigger, better and bringing more energy than ever before. We can’t wait to see you there.”