Safilo Company Profile
Safilo is a global player in the eyewear industry that, for over 90 years, has been creating, producing, and distributing sunglasses, prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data- driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company it brings together Italian design, stylistic, technical and industrial innovation, and state-of-the-art digital platforms, developed in its «digital hubs» in Padua and Portland, and made available to Opticians and Clients for an unmatched customer experience. Guided by its purpose, See the world at its best, Safilo is leading its group legacy, founded on innovation and responsibility, onwards towards the future.
With an extensive global presence, Safilo’s business model enables it to monitor the entire
production and distribution chain. From Research and Development in its prestigious design
studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned
production facilities and network of qualified manufacturing partners, Safilo Group ensures that
every product offers the perfect fit and meets high quality standards. With a network of subsidiaries
in 40 countries and more than 40 partners in 70 countries, Safilo’s distribution model reaches
approximately 100,000 selected points of sale worldwide, including eyecare retailers, chains,
department stores, specialized retailers, boutiques, duty free shops and sporting goods stores.
Safilo’s innovative approach takes shape in a digital transformation strategy aimed at improving the
relationship with customers and stakeholders in general.
A significant innovation was the introduction of smart and efficient customer-oriented B2B and B2C
platforms specially focused on digital sales channels and designed to integrate and complement
the traditional, well-established wholesale model. But also advanced Data Analysis tools, which
help spot trends more effectively and optimize workflow when developing collections.
The Group’s portfolio encompasses home brands and licensed brands.
Safilo’s home brands are strategically crucial to the Group’s development goals. The main ones
are: Carrera, Smith, Polaroid, and Blenders Eyewear.
In May 2024, Eyewear by David Beckham became a perpetual license, securing one of the
most successful eyewear brands of recent years in Safilo’s portfolio and marking another
milestone within Group’s strategy.
The Group’s licensed brands are among the leading and most diversified brands in the eyewear
sector. A multitude of fashion houses turn to Safilo for their eyewear collections, recognizing the
great expertise and knowledge that it has built over the years, its ability to best interpret and
enhance every single brand’s DNA, and the unique savoir-faire that enables it to create success
stories in the eyewear industry.
Between 2023 and the beginning of 2025, Safilo renewed the key licenses in its portfolio, from
Kate Spade and Tommy Hilfiger to BOSS and HUGO, as well as other important partnerships.
This allows for an unprecedented visibility of the licensing business until the end of 2031.
In 2025 it also signed a new ten year licensing agreement with Victoria Beckham.
With more than 30 brands, Safilo covers all the consumer segments: from Fashion Luxury – with
Boss, Carolina Herrera, Etro, Isabel Marant, Missoni, Moschino, PORTS, Victoria Beckham
(brand distributed from January 1, 2026) – to Lifestyle – with Carrera, Dsquared2, Eyewear by
David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, Kate Spade New York,
Kurt Geiger, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, Pierre Cardin, and
Stuart Weitzman – and Sports & Outdoor – with Smith and Under Armour – up to Mass Cool –
with Blenders, Polaroid, Privé Revaux and Seventh Street.
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