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27 Jan 2025

Bird Eyewear raise the bar on quality and sustainability

Bird Eyewear Stand: S22
Bird Eyewear raise the bar on quality and sustainability
Rio - Dune
Bird Eyewear continues drive for exquisite sustainable frames that don’t compromise.

Bird Eyewear is gearing up to impress at 100% Optical as they unveil their latest innovative styles. With their nature-based mission resonating strongly with UK opticians and customers, they are one of the fastest growing UK brands.

The team will be showcasing their largest range yet, including their innovative Plantix collection, featuring a super high-quality bio-acetate made with plant dyes that bring truly unique colours to their frames. A cutting-edge material that sets a new standard for sustainable eyewear without compromising on quality.

Plus, in a world exclusive, Bird Eyewear will be launching the new WWF optical range, designed in collaboration to celebrate and protect the Amazon Rainforest. This partnership further cements Bird's leadership and commitment to sustainability and environmental preservation.

Founded by the Bird brothers in Devon, Bird are the highest scoring B-Corp in the eyewear industry, and multi-award winning, including Frame of the Year winners at the Optician Awards and the Love Eyewear Awards.

Their thoughtful frames are innovative masterpieces, thanks to their ability to combine exceptional quality and design. The result is an exquisite collection of frames with an ultra-low carbon footprint.


Be sure to visit Bird Eyewear on stand S22 in the Studio, show goers will have access to special offers and exclusive collections.

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